LUNENBURG, NS, Feb. 14, 2013 /CNW/ - 2013 promises to be a big year for
Canada's leading seafood company, High Liner Foods.
High Liner is committed to sourcing 100% of its wild caught seafood from
certified sustainable or responsible fisheries and 100% of its
aquaculture seafood from certified sustainable or responsible sources
by the end of 2013.
As of today, 60% of wild caught High Liner products by sales volume are
already certified by the world's leading certification organization for
wild caught seafood, the Marine Stewardship Council (MSC). These
products feature the MSC ecolabel. In the coming months, consumers
will see the MSC ecolabel on more and more High Liner products.
"When you purchase High Liner products with the MSC ecolabel, you are
helping to protect our oceans," said Bill DiMento, Corporate Director
of Sustainability for High Liner Foods. "Our ocean-friendly products
are another reason to feel good about serving High Liner seafood to
The introduction of MSC-certified products follows the landmark
partnership between High Liner and MSC in May 2012 to support the
mutual goal of sustainable fisheries.
"With its broad range of products, this has been a major undertaking by
High Liner and the company should be commended for its efforts," said
Rupert Howes, Chief Executive Officer of MSC. "What makes High Liner's
commitment to seafood sustainability exceptional is that in addition to
identifying suppliers who are already engaged in sustainable practices,
High Liner has played a key role in encouraging and assisting fisheries
around the world to become sustainable."
High Liner has been actively engaged in Fishery Improvement Projects for
Russian Pollock, Russian Wild Salmon and North Atlantic Cod in the
waters off southern Newfoundland. These projects help fisheries become
sustainable and achieve MSC certification.
"We know how important the future of our planet is to families," added
DiMento. "That is why we are also taking a proactive role in improving
fisheries and aquaculture programs globally."
Please visit highlinersustainability.com for further information regarding our sustainability commitment.
About High Liner Foods Incorporated
High Liner Foods Incorporated is the leading North American processor
and marketer of prepared, value-added frozen seafood. High Liner's
branded products are sold throughout the United States, Canada and
Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and Royal Sea labels, and are available in most grocery and club stores. The Company
also sells its products under the High Liner, FPI, Mirabel, Viking, Icelandic Seafood, Samband of Iceland, Seastar, and Seaside brands to restaurants and institutions, and is the major supplier of
private label seafood products to North American food retailers and
food service distributors. High Liner Foods is a publicly traded
Canadian company, trading under the symbol HLF on the Toronto Stock
About Marine Stewardship Council
The Marine Stewardship Council (MSC) is an independent non-profit
organization which sets a standard for sustainable fishing. Fisheries
that wish to demonstrate they are well managed and sustainable against
the science-based MSC standards are assessed by a team of experts who
are independent of both the fishery and the MSC. Seafood products can
display the blue MSC ecolabel only if that seafood can be traced back
through the supply chain to a fishery that has been certified against
the MSC standard.
SOURCE: High Liner Foods Incorporated
For further information:
For High Liner Foods (Canada)
Ed Wark - Colour
For Marine Stewardship Council (MSC)
Communications Director - Americas
Marine Stewardship Council
(206) 691-0188 ext 109