The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 650 retail stores, catalogues, special order services and more than 210 agency stores, which provide cost effective, convenient and socially responsible access for rural consumers, the LCBO offers nearly 24,000 products annually to consumers and licensed establishments from more than 80 countries.
Net income from LCBO sales goes to the province in the form of an annual dividend. Through expansion and refreshing of our store network, together with improvements to operational efficiency and the customer shopping experience, the LCBO has been able to increase its fiscal return to the government and people of Ontario each year for more than two decades. These revenues help pay for important public services including health care, education and infrastructure.
Corporate social responsibility is a key element of the LCBO’s mandate and has been since its inception in 1927. As part of our Challenge & Refusal program, LCBO Retail employees demonstrate their vigilance in preventing sales to minors, those who appear intoxicated or those attempting to shop for either of those individuals every day. LCBO also has a number of initiatives encouraging responsible consumption and entertaining, including the Deflate the Elephant public education campaign, which provides responsible hosting tips and tools to promote moderate consumption and help prevent impaired driving. The LCBO has produced 15 successive paid advertising campaigns to prevent drinking and driving, including Deflate the Elephant TV commercials.
Involvement in the community and fundraising for registered charities have always been important to LCBO. Through the commitment of our employees and the generosity of our customers, we continue to help countless Ontarians in communities throughout the province.
As a major retailer, we have a responsibility to minimize our environmental footprint and contribute positively to environmental sustainability and stewardship in our province. The LCBO has initiated many environmental programs, including a global shift toward lightweight glass containers, that minimize waste, improve energy efficiency and reduce negative impact on the environment.
The LCBO also has a responsibility to the buying public to help ensure the products we sell are safe to drink and authentic. The LCBO Quality Assurance laboratory conducts 500,000 tests annually. This helps ensure that all products sold by the LCBO and Ontario winery outlets and beer stores comply with the federal Food and Drugs Act and Consumer Packaging and Labelling Act and their related regulations, as well as the LCBO’s high standards for quality and taste.
The LCBO has won more than 200 awards since 1990 in customer service, innovative retailing, social responsibility, staff training, store design, marketing, IT, logistics and corporate communications.