Zig Joins Crispin Porter + Bogusky, Creating CP+B Canada


    
    Gives Agency and Their Clients Access To Greatest Creative Thinking in
    Industry




    
</pre>
<p><span class="xn-location">TORONTO</span> and <span class="xn-location">MIAMI</span>, <span class="xn-chron">July 8</span> /CNW/ -- Fellow MDC Partners network firms Crispin Porter + Bogusky and Zig announced today that they have joined forces creating CP+B <span class="xn-location">Canada</span>. The new firm will operate solely as a CP+B office. This strategic move further enhances the creative firepower for Zig's clients as well as CP+B's global positioning. Zig's current client list includes Molson Canadian, IKEA, Best Buy <span class="xn-location">Canada</span>, Burt's Bees, Pfizer, SCA and Unilever.</p>
<p/>
<p>CP+B <span class="xn-location">Canada</span> will be run by newly appointed CEO and Zig alum, <span class="xn-person">Shelley Brown</span>. <span class="xn-person">Andy Macaulay</span>, CEO of Zig, moves to the role of chairman, CP+B <span class="xn-location">Canada</span>, where he will act in an advisory capacity. CP+B <span class="xn-location">Canada</span> will be run out of Zig's <span class="xn-location">Toronto</span> office, and Zig's <span class="xn-location">Chicago</span> office will be wound down as it becomes geographically redundant with the current CP+B locations.</p>
<p/>
<p>"We are thrilled to be joining CP+B, the most creative, digitally sophisticated and awarded firm in the world. The opportunity to be a part of CP+B and to contribute our own thought leadership will enable us to deliver the smartest, most innovative work for our clients as well as those of CP+B," said <span class="xn-person">Shelly Brown</span>.</p>
<p/>
<p>"CP+B has always been about change, forward motion and talent, and this move embraces all of those values," said <span class="xn-person">Chuck Porter</span>, chairman of CP+B and chief strategist of MDC.  "I've loved Zig forever.  They're smart and they do great work that builds brands.  Adding their creative firepower to what we now have in Boulder, <span class="xn-location">Miami</span>, <span class="xn-location">Los Angeles</span> and <span class="xn-location">Sweden</span> will be a great thing for our agency and our clients.  Being in <span class="xn-location">Toronto</span> is an added benefit.  This is the third largest advertising market in <span class="xn-location">North America</span> with a fantastic creative community.  I'm hoping we'll be able to attract more than our share."</p>
<pre>
    


    About CP+B
    
</pre>
<p>CP+B, a member of the MDC Partners network, has a client list that includes Burger King, Microsoft, Microsoft Windows Phone, Domino's Pizza, Coke Zero, Kraft Macaroni & Cheese, American Express OPEN, Old Navy, Gap, <span class="xn-person">Jose Cuervo</span> and Best Buy. CP+B is based in Boulder, <span class="xn-location">Miami</span>, and <span class="xn-location">Gothenburg</span>, <span class="xn-location">Sweden</span>, with additional offices in <span class="xn-location">London</span> and <span class="xn-location">Los Angeles</span>. The agency has <span class="xn-money">$1.2 billion</span> in billings and is one of the most awarded agencies in the world--with the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising Festival in five separate categories. CP+B has been named Agency of the Year 13 times in the trade press and has been awarded Interactive Agency of the Year three times at Cannes, most recently in June of this year. CP+B was also named Agency of the Decade by Advertising Age in 2010. CP+B and its work have been profiled numerous times in publications that include the New York Times, the Wall Street Journal, USA Today, BusinessWeek, Forbes, Fast Company, Time, Newsweek, Campaign, Archive and Shots.</p>
<pre>
    

    About MDC Partners, Inc.
    
</pre>
<p>MDC Partners is a progressive marketing and communications network with more than seven thousand employees, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in <span class="xn-location">North America</span>, <span class="xn-location">Europe</span> and Latin America. Our philosophy emphasizes the utilization of strategy and creativity to drive growth and measurable impact. "MDC Partners Is the Place Where Great Talent Lives." The company's Class-A shares are publicly traded on the NASDAQ under the symbol MDCA and on the <span class="xn-location">Toronto</span> Stock Exchange under the symbol MDZ.A.</p>
<pre>
    



    

For further information: For further information: Katie Kempner, +1-305-467-6338, kkempner@mdc-partners.com

Organization Profile

CRISPIN PORTER + BOGUSKY

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890