2013: In Keeping With Its Tradition, Zenith Continues To Innovate
LE LOCLE, Switzerland, May 3, 2013 /CNW/ - When Georges Favre-Jacot
started his watchmaking company in 1865, he was already convinced that
emotion arises from a combination of daring and authenticity. Later, to
suggest that his brand offered the ultimate in expertise and high
standards, he renamed the company after the highest point in the sky:
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As an integral part of a brand's heritage, values enable the brand to
construct a "moral framework," a guideline that underlies all of its
external and internal discourse. Zenith's values have always clearly
shown through in its decisions, actions, and collections.
Zenith can assert its brand identity: authentic, high-end, passionate
and free-spirited. All these are descriptions that bespeak excellence
and attitude, words that imply high standards and technical quality,
but also emotion, and that are being translated into a new
international marketing campaign, a new online presence, and a new
booth at Baselworld 2013.
A new image means a new marketing campaign
The new Zenith campaign is an invitation to escape from routine.
Featuring free, wide-open spaces, each seeming to reveal a mechanical
or aesthetic detail, it vividly testifies that, for Zenith, excellence
sparks daring. It pays tribute to the reaffirmed brand values: the
authenticity of its watchmaking expertise; the bold daring of its
enterprising spirit; and the unique pleasure of the timepieces it
The admirable complexity of the movements and the aesthetic appeal of
its watches are revealed within scenery imbued with a sense of freedom.
The images selected for the new press advertising campaign evoke
dreams, emotions, sustainability, creativity, freedom, aestheticism and
independence. They convey both the brand's history and its current
news. Inspired by the daring that has always been part of the soul of
the Manufacture, they hint that there are still many conquests to make,
horizons to be explored and dreams to be fulfilled.
Iconic calibres and new complications further pushing the boundaries of
watchmaking expertise stem from a visionary spirit that has remained
intact. Zenith presents itself as a companion of all those wishing to
make their dreams come true. Its timepieces will be the alter egos of
those who have chosen to follow their own star.
For further information:
International PR Manager
Branch of LVMH Swiss Manufactures SA
Rue des Billodes 34
CH-2400 Le Locle