- W View Creators launches June 8 on WView.com
- The collaboration includes 25 exclusive and original videos featuring:
TORONTO, June 8, 2015 /CNW/ - W View, W Network's digital source for must-watch videos featuring the latest in style, beauty, food, health, entertainment, celebrity news, and viral stories, announces its first Creator's collaboration just in time for summer. W View Creators launches today, featuring exclusive original videos from Kin Community and other YouTube stars showcasing tips and ideas to get the most out of the summer season with seasonal treats, drinks for a backyard party and DIY hair and makeup looks.
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"Following the success of our collaboration on Get Ready with Rachel, W View Creators will be our largest initiative to date, with a powerhouse of talent that offer a combined reach of over 4 million YouTube subscribers and combined 364 million YouTube views," said Sue Mackay, Vice President, Digital, Women & Family, Corus Entertainment. "The digital experts working with W View have brought so many creative and DIY ideas to their videos. I am already inspired to try a new summer drink and refresh my patio."
"I look forward to summer the entire year, there's nothing I love more than a day at the beach or by the pool!! This series is a quick guide to the perfect summer from creating your own lemonade stand to last minute workout tips to tone up your summer bod" said Lauren Riihimaki, LaurDIY. "W Network and W View Creators is a fun, informative female destination and I'm excited to be a part of their new video lineup!"
The creator-driven initiative for W View builds on its mantra of offering compelling stories, fun how to's, and delicious recipes. The fun-and-sun themed videos will feature Kin Community stars LaurDIY setting up a DIY lemonade stand for a summer party; The Domestic Geek serving up her recipes for the perfect summer beverage, from tasty sangria to mojitos with a twist; Simply Cher Cher sharing her summer travel tips.
The series will also feature Cookies, Cupcakes & Cardio revealing the secrets to rainbow pudding pops; Makeba from YNOTKEEB sharing her summer fitness lookbook and workout moves; and summer hairstyle adventures with Kayley Melissa. The collaboration includes 25 new videos exclusive to W View, which will launch over the summer months.
The videos will be cross promoted on W Dish; on Corus Entertainment's television networks including W Network, ABC Spark; and CosmoTV, as well as Corus' radio brands including Fresh Radio. The video series will additionally be promoted by the YouTube creators on their channels and other social media platforms offering a substantial reach opportunity for W View.
W View features video content from across an array of platforms and creators, including Kin Community, the global women's lifestyle video network that has partnered with Corus in Canada. Built with mobile in mind, the site allows fans to watch videos wherever and however they like.
The full list of creators includes:
Lauren Riihimaki - LaurDIY
Jenn Johns - Cookies, Cupcakes & Cardio
Sara Lynn Cauchon - The Domestic Geek
Kayley Melissa - Kayley Melissa
Makeba Lindsay - Makeba (ynotkeeb)
Cheryl Torrenueva - Simply Cher Cher
About W Network
W Network is the leading destination for Canadian women delivering with a range of compelling entertainment from original programming to lifestyle series, blockbuster movies and popular dramas. W Network's online offerings include WNetwork.com, W Dish and W View. With its extensive research capabilities and consumer insights, W Network is recognized as a leading expert in marketing to women. W Network is owned by Canadian-based media and entertainment company Corus Entertainment. For more information, visit WNetwork.com and corusent.com.
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Image with caption: "Image from W View Creators series featuring Lauren Riihimaki, LaurDIY. (CNW Group/Corus Entertainment Inc.)". Image available at: http://photos.newswire.ca/images/download/20150608_C8071_PHOTO_EN_17741.jpg
Image with caption: "Image from W View Creators series featuring Lauren Riihimaki, LaurDIY. (CNW Group/Corus Entertainment Inc.)". Image available at: http://photos.newswire.ca/images/download/20150608_C8071_PHOTO_EN_17742.jpg
For further information: Owen McCorquodale, Corus Entertainment, 416.479.6068, firstname.lastname@example.org; Danielle Sefton, Corus Entertainment, 416.479.6094, email@example.com