CALGARY, Sept. 30 /CNW/ - It's not something you typically discuss in public.
But when you're raising awareness of colorectal cancer, you have to be prepared to go out there and get your hands dirty.
And that's exactly what comedienne Amy Matysio set out to do when she took to the streets recently, accompanied by a camera crew and a few pointed questions.
Maybe the biggest surprise was finding out that some men where quite happy to discuss their colons with a complete stranger on camera.
"Of course we understand that for most people it's a difficult topic to discuss," says Tiffany Kraus, marketing and communications manager for the Alberta/Northwest Territories division of the Canadian Cancer Society. "But we also know that making people laugh with this YouTube video makes it easier to talk about."
You can find the video at youtube.com/realmenscreen where it's posted alongside last year's video that poses the question: what is a prostate? And as you probably guessed, most men would rather not talk about that either.
More men will be diagnosed with prostate cancer this year than any other kind of cancer. Overall, colorectal cancer is the second leading cause of cancer-related death among Canadians - both men and women. The good news? With early detection, 95 per cent of both prostate and colorectal cancer cases can be treated successfully.
The Canadian Cancer Society encourages men and women to discuss what screening options are best for them with their doctors.
About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization of volunteers and staff whose mission is to eradicate cancer and to enhance the quality of life of people living with cancer. When you want to know more about cancer, visit our website cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.
SOURCE Canadian Cancer Society (Alberta/NWT Division)
For further information: For further information: Deanna Kraus, (403) 541-5375, Media Relations Specialist, Canadian Cancer Society, Alberta/NWT Division, email@example.com