Yorkdale Shopping Centre celebrates 50 years of style

TORONTO, Feb. 24, 2014 /CNW/ - Yorkdale Shopping Centre, Canada's premier shopping destination, is only getting better with age as it celebrates its 50th anniversary on February 26, 2014 with a series of special events. To mark the anniversary, Yorkdale will unveil a series of portraits by iconic photographer and musician Bryan Adams, featuring some of Toronto's top Style Makers. 2014 also marks the beginning of construction on Yorkdale's newest, almost 300,000 square foot, $331 million expansion.

"When Yorkdale first opened its doors in 1964, we were the largest shopping centre in the world," said Claire Santamaria, General Manager of Yorkdale Shopping Centre. "Fifty years later, we can say that Yorkdale has helped transform Canada's retail landscape by being the number one destination for international retailers entering the Canadian market. We want to celebrate our golden anniversary as we continue growing to meet with the demand of shoppers and international retailers."

In recent years, Yorkdale has been the gateway for many international retailers coming to Canada for the first time, with an impressive list of first-to-Canada brands that includes AllSaints, David Yurman, John Varvatos, Mulberry, White House|Black Market and Zara Home, to name a few.

Some of the anniversary events include:

The past celebrated. Your future styled.
On February 26th, fifty years to the day since the shopping centre first opened its doors, Yorkdale will unveil an exclusive portrait series shot by iconic photographer and musician Bryan Adams. The series features Toronto's top Style Makers, including former Fashion Television personality and fashion icon in her own right Jeanne Beker, Breakfast Television personality Dina Pugliese, actress Lisa Ray, Jagmeet Singh, philanthropist Suzanne Rogers and her daughter Chloe, TIFF artistic director Cameron Bailey, bloggers Caillianne and Samantha Beckerman and fashion designer Lucian Matis.

Yorkdale Gold Collection
To celebrate Yorkdale's Golden Anniversary, several retailers have contributed special edition commemorative products to the Yorkdale Gold Collection. The collection features items from Michael Kors, Ted Baker London, MAC Cosmetics, The Body Shop, Town Shoes and Purdy's Chocolatier, developed exclusively for Yorkdale and available only at Yorkdale.

Anniversary Gown
Lucian Matis, one of Canada's top luxury fashion designers, has created a golden anniversary evening gown exclusively for Yorkdale. Made of silk chiffon and French lace, the gown was delicately hand-sewn by Matis and took more than 85 hours to complete. Inspiration for the exquisite piece came from Yorkdale shopping centre itself. The gown was photographed on Canadian supermodel Coco Rocha, the face of Yorkdale Style, for a special campaign celebrating the 50th anniversary of Yorkdale Shopping Centre. The gown will be on display at Yorkdale's Guest Services.

CN Tower: In light of Yorkdale's Golden Anniversary  
Yorkdale isn't the only one getting into the spirit. The CN Tower, one of Toronto's leading attractions, will be lit gold on the evening of February 26th to celebrate Yorkdale's golden anniversary. As with every night, a standard light show will also occur for eight minutes at the top of every hour.

About Yorkdale Shopping Centre
With more than 250 shops and services Yorkdale Shopping Centre is Canada's premier shopping destination. Construction is underway for Yorkdale's $331 million expansion that will add nearly 300,000 square feet of retail space and bring its total size to 2 million square feet. This expansion makes it possible to bring an even wider selection of the world's best fashion, technology and luxury brands to the Greater Toronto Area. Offering valet parking and seating reservations at the Dine on 3 food collection, everything about Yorkdale is designed to enhance shoppers' experiences. Yorkdale is co owned by Oxford Properties and Alberta Investment Management Corporation (AIMCo) and managed by Oxford Properties Group. Yorkdale is located at 3401 Dufferin Street, off Allen Road, near the 401. For more information, download the Yorkdale app, visit www.yorkdale.com, or follow @YorkdaleStyle on Twitter, Facebook or Pinterest.

SOURCE: Yorkdale Shopping Centre

For further information: Media contacts: Jeri Brown, Jeri.brown@mediaprofile.com, 416-342-1842; Pascale Gordon, Pascale.gordon@mediaprofile.com, 416-342-1814

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