Videology's Video Platform enables Yahoo! JAPAN to better connect with
consumers through advanced targeting and optimization of video across
NEW YORK, Nov. 18, 2013 /CNW/ - Yahoo! JAPAN—the top web portal in Japan for both search and audience reach—announced Friday that it has
selected Videology—one of the world's largest video advertising
platforms—as its video advertising technology partner. This
announcement was made in conjunction with Yahoo! JAPAN's launch of a comprehensive and expanded premium video advertising
business in Japan—the world's second largest television market.
(Photo: http://photos.prnewswire.com/prnh/20131118/NY17938 )
"We are pleased to announce our exciting partnership with Videology. Not
only do they share our vision of establishing a premium video ad market
in Japan, they also have the technology to make it a reality," said Mr.
Osamu Aranami, Corporate Officer, Head of Marketing Solutions Company,
Yahoo! JAPAN. "Videology's platform is unique in that it offers brand
advertisers guaranteed-audience delivery, and therefore, more unified
planning and measurement across screens. This is in line with the
direction of our company, and we believe, with the direction of the
industry. Together, we will contribute to the future of the Internet
advertising industry, providing advertisers with increased value and
more attractive services."
"Given Yahoo! JAPAN's focus on attracting television-centric, brand
marketers to online video, Videology is the obvious technology
partner," said Brian Lesser, Global CEO, Xaxis, a digital media company
servicing over 1500 marketers in 26 markets across Asia Pacific, North
America, Europe and Latin America. "They understand brands and their
platform is built to plan and execute campaigns in a manner very
similar to and compatible with that of television."
Videology's technology offers campaign management tools for publishers
to manage audience-based reservations of direct sales inventory,
optimize against audience verification metrics, extend campaigns and
audiences to external inventory, and employ sophisticated audience
targeting. In recognition of the unique needs of premium publishers,
Videology's platform allows for strict controls over brand exposure,
pricing, buyer eligibility and ad creative, as well as advanced
predictive tools to help publishers maximize yield. These latter
capabilities are part of Videology's Revenue EngineSM product, which the company unveiled in September as part of an upgraded
release of its supply-side technology.
"Yahoo! JAPAN is truly changing the way that consumers are interacting
with media and allowing the audience to enjoy the very best of what
digital media has to offer," said Scott Ferber, Chairman and CEO,
Videology. "We are honored that they chose us to power their video
advertising business and look forward to helping them break new ground
in the rapidly evolving multi-screen universe. When a company with the
scale and brand equity of Yahoo! JAPAN commits to video advertising to
this degree, you know that big change is underway."
About Yahoo! JAPAN
Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet
brand and one of the most trafficked Internet destinations in Japan.
Yahoo! JAPAN seeks to provide online products and services essential to
users' lives, and offers a full range of tools and marketing solutions
for businesses to connect with Internet users in Japan. Yahoo! JAPAN is
headquartered in Tokyo, Japan.
Videology (videologygroup.com) is one of the world's largest video
advertising platforms. By simplifying big data, we empower marketers
and media companies to make smarter advertising decisions to fully
harness the value of their audience across screens. Our math and
science-based technology enables our customers to manage, measure and
optimize digital video and TV advertising to achieve the best results
in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose
investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle
Ventures, and Valhalla Partners. Videology is headquartered in
Baltimore, MD, with key offices in New York, Austin, Toronto, London,
Paris, Madrid, Singapore, Sydney and sales teams across North America.
Michele Skettino, Videology
Sian Blevins, Eastwick
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