Xura Enters Strategic Partnership With Evamp & Saanga to Deliver Superior Support for Customer Engagement Tool, Xura Elements

WAKEFIELD, MA, July 28, 2016 /CNW/ - Xura, Inc. (NASDAQ: MESG), a major innovator in Real-Time Communication (RTC) technology, today announced its forge team had entered into a strategic partnership with Evamp & Saanga, a leading developer of web, mobile and telecom related applications and solutions for the Middle-East, Africa and South-Asia markets. By working together, Evamp & Saanga can now leverage Xura's expertise in enterprise engagement solutions across its own applications, while providing system integration and local sales support across its operating regions, primarily focusing on Xura Elements, built on Xura's forge RTC platform.

Complementary to a company's call center set up, Xura Elements completely transforms the user experience, providing immersive, engaging, and intuitive customer dialogue with the human touch. This makes it easy for enterprises to customize the way they communicate with customers using web tools and native mobile apps. Xura Elements fuses simplicity, mobility and the social aspects of real-time communications with business process optimization, creating the genesis for a new customer engagement offering, while also reducing contact center costs.

Xura selected Evamp & Saanga to partner with to deliver Xura Elements related projects, due to their sizable local presence in the Middle East and Pakistan along with their reputation in delivering a very high standard of service to their customers. With over 15 years' experience under their belt, having won multiple awards during that time, Evamp & Saanga have a wealth of expertize working with operators and enterprises, delivering all types of integrations via flexible deployment models.

"We are excited to be working with such a trusted and well-known player in the region to reflect our regional strategy," said JF Sullivan, EVP Enterprise & CMO at Xura. "By partnering with Evamp & Saanga, it will enable us to provide a superior end-to-end customer experience offering, in comparison to anything else that is currently available in this region today. This allows us to be more agile in our ability to offer our customers a complete real-time communications solution that best meets the needs of their business."

As a result of this partnership, Xura are able to simplify the complexities of the buying experience by utilising a partner that is locally present and who has the knowledge and skill required to integrate existing, legacy IT systems, as well as providing local ongoing support as needed.

About Evamp & Saanga

Evamp & Saanga is a leading developer of Web, Mobile, and Telecom related applications and solutions in the Middle East and Pakistan. Our company was established in 2001, with a focus towards design and development of innovative solutions for this converging market of Web, Mobile and Telecom. In addition to our own product development, we offer custom development services and system integration for clients.

About Xura, Inc.

Xura, Inc (NASDAQ: MESG) offers a portfolio of digital services solutions that enable global communications across a variety of mobile devices and platforms. We help communication service providers (CSPs) and enterprises navigate and monetize the digital ecosystem to create innovative, new experiences through our cloud-based offerings. Our solutions touch more than three billion people through 350+ service providers and enterprises in 140+ countries. You can find us at Xura.com.

Forward-Looking Statements

This press release includes "forward-looking statements." Forward-looking statements include statements of plans and objectives for future operations, statements of future economic performance, and statements of assumptions relating thereto. In some cases, forward-looking statements can be identified by the use of terminology such as "may," "expects," "plans," "anticipates," "estimates," "believes," "potential," "projects," "forecasts," "intends," or the negative thereof or other comparable terminology. By their very nature, forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause actual results, performance and the timing of events to differ materially from those anticipated, expressed or implied by the forward-looking statements in this press release. These risks and uncertainties discussed above, as well as others, are discussed in greater detail in our filings with the SEC. The documents and reports we file with the SEC are available through us, or our website, http://www.Xura.com, or through the SEC's Electronic Data Gathering, Analysis, and Retrieval system (EDGAR) at http://www.sec.gov .

SOURCE Xura Inc.


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