Xerox Brings Revenue-Generating Applications, Products and Services to Print
09
- Debuts new products in one of the largest digital exhibits - Offers new business development services and workflow enhancements - Launches its Virtual Print 09 and reveals results of Premier Partners survey
At Xerox's 28,000 square foot booth (No. 1100), graphic communications professionals can learn from industry experts during one-on-one consulting sessions, preview the latest in packaging technology and check out the newest digital breakthroughs including a Xerox continuous feed solution that maintains the impact of full-colour printing with the economics of black-and-white.
"We know it's been a challenging year, but we also know the print industry is ready for recovery and preparing for new opportunities," said
Show attendees have much to choose from including lunch seminars, one-on-one consulting sessions with an industry analyst, or conversation stations to see results-generating customer applications printed live on the show floor - all aimed at helping print providers grow their businesses. For those who can't be in
New offerings at Print 09
Retailers looking to catch the eye of consumers are often turning to personalized packaging, such as novelty chewing gum wrappers with a child's name or promotional golf ball boxes that include a company's logo and contact information. Xerox's Automated Packaging Solution powered by Stora Enso Gallop(TM) allows print providers to customize packaging in a way they've never been able to, while capturing new business in this growing market. Driven by the Xerox iGen4(TM) Press, this first-of-its-kind solution can produce completely automated folding cartons, in-line with minimal operator intervention - ideal for short-run jobs.
Transpromotional documents - print pieces that combine bills or financial statements with marketing messages - are an effective way to cross-sell to consumers. The new Xerox Continuous Feed 4-over-1 Solution - a toner-based system that combines a black-and-white Xerox 650(TM) Continuous Feed Printer and a Xerox 490(TM) Colour Continuous Feed Printer - is perfect for printing this type of document. By continuously printing one side of the page in colour and the other in black-and-white, users benefit from adding full-colour marketing messages on one side and from the lower cost of printing content like terms and conditions and activity details in black-and-white.
Announced earlier, the Xerox DocuColour(R) 7002/8002 Digital Presses will also be on display. They provide outstanding image quality and a smooth matte finish for full-colour sales collateral, direct-marketing pieces and photo publishing applications.
Printing cheques, rebate coupons and financial forms require maximum security - made possible with Magnetic Ink Character Recognition (MICR). To accommodate that sensitivity, the company will showcase an update to its Nuvera line - the Xerox Nuvera(R) 200 and 288 MX Perfecting Production Systems with MICR technology.
The Xerox iGen4 220 Perfecting Press will debut at the show; ideal for customers looking to shorten the turnaround time on large jobs, such as customized promotional materials and direct-marketing pieces.
Xerox's new FreeFlow(R) Process Manager 8.0 will help print providers streamline the time between job submission and print by automating the labor intensive and repetitive prepress process.
A number of new business development tools and services will be available, including how to market to advertising agencies and a variable-data printing tool kit with templates created by XMPie(R).
Xerox CEO
Variable printing remains strong
In the second annual survey of its North American Graphic Arts Premier Partners, Xerox found customers are increasingly turning to variable printing to help their clients succeed - using personalization to increase response rates on direct mail, sales collateral and other promotional pieces.
In addition to variable printing, Web-to-print tops the list as the most requested offering from customers. The survey also inquired about the top challenges facing print providers today - with results pointing toward the current economic climate and declining marketing budgets. Consistent with last year's findings, the leading applications customers associate with new revenue growth include direct mail, photo specialty products and transpromo pieces.
Customer Contact: For more information about Xerox production systems and services, visit http://www.xerox.com/tr/products or call 800-ASK-XEROX.
Note: For more information on Xerox, visit http://www.xerox.com or http://www.xerox.com/news. For open commentary, industry perspectives and views from events visit http://www.facebook.com/xeroxcorp, http://twitter.com/xeroxcorp, http://twitter.com/xeroxevents, http://www.xerox.com/blogs or http://www.xerox.com/podcasts.
Xerox(R), iGen4(TM), FreeFlow(R), 650(TM), 490(TM), Xerox Nuvera(R) and the sphere of connectivity design are trademarks of Xerox Corporation in the
For further information: Media Contacts: Bill McKee, Xerox Canada, (585) 423-4476, [email protected]; Tina Quelch, Calador Communications, (416) 925-6034, [email protected]
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