HELSINKI, Jan. 5, 2012 /CNW/ - Helsinki has started its year as World
Design Capital 2012. With it's year-long programme WDC Helsinki 2012 [http://wdchelsinki2012.fi/en ] is one of the world's largest ever expeditions into design. During
2012 Helsinki, the capital of Finland, will explore the benefits and
value of design, and showcase the ways it can improve our cities.
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WDC Helsinki 2012 started its year with New Year's Eve of Design [http://wdchelsinki2012.fi/en/news/2011-12-29/world-design-capital-helsinki-2012-starts-new-year%E2%80%99s-night ] on the 31st of December 2011. Approximately 30 000 people gathered
to celebrate the beginning of the year in the heart of Helsinki. Next
major event will be the World Design Capital Gala [http://wdchelsinki2012.fi/en/program/2011-10-20/world-design-capital-gala ] presenting the World Design Impact Prize [http://worlddesignimpact.org ] as well as the Alvar Aalto Medal [http://en.wikipedia.org/wiki/Alvar_Aalto_Medal ] and the Estlander Prize [http://www.designforum.fi/estlander_en ].
The WDC Helsinki 2012 programme [http://wdchelsinki2012.fi/en/programme ] contains about 300 projects, all of them utilising or showcasing
design in various ways. Half of the programme consists of various
development projects in which design is used in an exceptionally broad
extent. These projects deal with the themes 'Transforming the City [http://wdchelsinki2012.fi/en/programme#m=grid&tag=5289 ]' and 'Rethinking Design [http://wdchelsinki2012.fi/en/programme#m=grid&tag=5290 ]'.
Events geared toward citizens and tourists comprehend approximately
one-third of all programme. They are collected under the themes 'Year
of Events [http://wdchelsinki2012.fi/en/programme#m=grid&tag=5294 ]' and 'Exhibitions [http://wdchelsinki2012.fi/en/programme#m=grid&tag=5291 ]'. During the Design Capital year, design movers and shakers from all
over the world will gather in Finland in various 'Encounters [http://wdchelsinki2012.fi/en/programme#m=grid&tag=5292 ]'. Design will also take center stage in various forms of
'Communications [http://wdchelsinki2012.fi/en/programme#m=grid&tag=5293 ]'.
The range of events is lively: something new begins almost every other
day. There are more than 80 events in all in the WDC Helsinki 2012
programme for January-March.
The programme can be explored at the website [http://wdchelsinki2012.fi/en/programme ] and in the mobile application [http://wdchelsinki2012.fi/en/app ] WDC 2012 that is easy to carry around all the time. The Programme
Summary pdf file [http://issuu.com/wdchelsinki2012/docs/programme_summary ] gives an idea of the whole programme and the Programme Highlights [http://wdchelsinki2012.fi/en/materiaali/2012-01-02/wdc-2012-picks-programme ] collects 30-something key projects.
The World Design Capital Helsinki 2012 website offers news, columns and
blogs about Finnish design. One can also get to know Finnish designers
in special video portraits [http://wdchelsinki2012.fi/en/news/2012-01-02/designers-video-portraits ].
The World Design Capital [http://www.worlddesigncapital.com ] is an initiative of ICSID [http://www.icsid.org ], the International Council of Societies of Industrial Design, which
every second year recognizes one global city for its accomplishments in
utilizing design as a tool to improve social, cultural, and economic
For further information and listings visit wdchelsinki2012.fi [http://www.wdchelsinki2012.fi ].
SOURCE World Design Capital Helsinki 2012
For further information:
Ms. Maarit Kivistö Senior Communications Officer, World Design Capital Helsinki 2012, firstname.lastname@example.org, Tel. +358-40-766-9957