World Class Trampolinists, B-boys and Enthusiastic Aerobics Instructors Prove
Breakfast Fuels a Healthy Lifestyle

- Weetabix Canada and Breakfast for Learning Host Free Big Breakfast Event in Downtown Vancouver -

VANCOUVER, April 28 /CNW/ - It's the question everyone is asking: what do trampoline artists, b-boys, fusion dancers and aerobics instructors have in common? Weetabix Canada is letting Vancouverites know the answer - they all start their day with a nutritious breakfast - and on April 29th, they'll take over the heart of the city to show Vancouverites how to fuel their own healthy lifestyle. Teaming up with Breakfast for Learning, Weetabix Canada is treating morning commuters and passersby to a flurry of activity - from hip-hop, swing and stomp performances to aerobic routines and trampolinists - along with a free, healthy Weetabix breakfast parfait. Every parfait served also delivers an important call to action: visit FuelYourHealthyLifestyle.com, enter the healthy lifestyle contest and earn one breakfast for a child in BC's Breakfast for Learning in-school programs. The Big Breakfast event kicks off at 7am, and also marks the launch of the website initiative, which culminates on May 16th, 2010.

    
    WHAT:     Fuel Your Healthy Lifestyle Big Breakfast Event

    WHO:      Weetabix Canada and Breakfast for Learning

    WHERE:    Pacific Centre and TD Plaza
              Corner of Granville and West Georgia, Vancouver

    WHEN:     April 29th, 2010
              7:00am - 11:30am

    PHOTO OP: High-energy dancers and aerial athletes inspire Vancouverites
              with dynamic performances in the heart of the city

    About Weetabix of Canada
    ------------------------
    

Widely recognized as a leading provider of innovative, nutritious and high-quality whole grain breakfast products, Weetabix of Canada features several distinct brands, including Weetabix(R), Alpen(R) GrainShop(R) and Minibix(R). For more information, please visit www.Weetabix.ca

    
    About Breakfast for Learning
    ----------------------------
    

Working to ensure every child in Canada attends school well-nourished and ready to learn, Breakfast for Learning helps support and sustain school-based child nutrition programs through grants, ongoing support, and child nutrition resources and research. In 2008-2009, Breakfast for Learning supported over 5,000 programs, providing healthy meals and snacks to over 222,000 children and youth. For more information, visit www.breakfastforlearning.ca

SOURCE WEETABIX OF CANADA

For further information: For further information: Media Contact: Tiffany Bourré, Idea Workshop, (647) 298-3954, tiffany@ideaworkshop.ca

Organization Profile

WEETABIX OF CANADA

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Breakfast for Learning

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