World class DJs set to go 'Into The Wild' with Bud Light

Bud Light Sensation reveals DJ lineup for November 29th experience

TORONTO, Sept. 24, 2014 /CNW/ - The much anticipated Canadian return of Bud Light Sensation just kicked into overdrive with the announcement of the lineup of artists set to take the stage at Rogers Centre in Toronto on November 29th. The world-renowned DJs will play an integral role in bringing the fully immersive and interactive experience to life. The artists unleashing their inner animals at this year's show include Mr. White, Baggi Begovic, Eric Prydz, AfroJack, and Bingo Players.

"We recognize the unique and cutting edge experience that Bud Light Sensation is and we couldn't be more thrilled to be welcoming such high-caliber talent to this year's show," said Todd Allen, Marketing Director for Bud Light. "We have no doubt that these international artists will blow the minds of everyone in attendance."                                

The show's second year will see Rogers Centre turned into a hot jungle environment with lights, décor and pyro effects that will play out over five acts, as fans experience modern day nightlife through the atmosphere of the animal kingdom.

The DJs at Bud Light Sensation each play an essential role in taking fans through the five act 'Into The Wild' experience beginning with awakening of the wild animals, to chasing and catching the prey, all the way to celebrating victory.

"Fans can expect a truly epic musical night courtesy of five of the top international DJs," said Peter Hillbrands, Musical Director, ID&T. "Building on the story line with the anticipation and energy needed as 'Into The Wild' comes to life."

For more information about Bud Light Sensation: Into The Wild DJs, visit: http://www.sensation.com/canada/en/news/index/1006/

About Bud Light
Bud Light has been brewed in Canada since 1986. Over the years, the Bud Light brand expanded with the introduction of Bud Light Lime, Bud Light Platinum and the new Bud Lime Lime-A-Rita, Straw-Ber-Rita and Mang-O-Rita, launched in 2014. Bud Light is brewed using the finest malted barley and premium hops imparting a unique clean aroma and crisp smooth finish. For more information, visit www.budlight.ca or Facebook.com/BudLightCanada. Bud Light is committed to bringing unique events to life through music, sports and shared experiences. Over the past several years, Bud Light has become a staple on the Canadian EDM scene with event sponsorships including VELD, Digital Dreams and Center of Gravity. In 2013, Bud Light became the first brand in Canada to bring Bud Light Sensation to its consumers and will do so once again on November 29, 2014 with Bud Light Sensation: Into The Wild.

About ID&T
The organization behind Sensation is ID&T – also known for its award-winning festival Tomorrowland. ID&T founded Sensation in Amsterdam in 2000, and since then, millions of people around the world have experienced one of the most spectacular dance and music phenomena in the world. While Sensation's reputation has grown, the music has evolved and taken on its own style – not just about booking the biggest name DJs, but about choosing the people who can make Sensation the best event possible, and play the most cutting edge music of today and tomorrow. For additional information, visit www.sensation.com

Tickets
Tickets are available through Ticketmaster online at www.ticketmaster.ca, by phone at 1-855-985-5000, and at Rogers Centre Gate 9 Box Office. Doors open at 6:30 p.m. More information about Bud Light Sensation is available at www.budlight.ca/sensation and www.sensation.com.

Must be 19 years of age or older to attend and white attire is encouraged.

SOURCE: Bud Light Sensation

For further information: Laura Ballantyne, Veritas Communications Inc., ballantyne@veritasinc.com, 416-955-4591; Lorraine Doherty, Labatt Breweries of Canada, Lorraine.doherty@labatt.com, 416-361-5247

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Bud Light Sensation

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