WORLD CLASS sets sail to the Mediterranean to inspire the world of fine
SINGAPORE, Jan. 28, 2013 /CNW/ - Today, WORLD CLASS, the world's largest
and most credible mixology competition, announced the 2013 Global Final
will take place aboard boutique Azamara Club Cruise's ship, Azamara Journey, from 4th - 9th July 2013. Each adding their own unique splash of creativity, dash of
showmanship and twist of technique, only the 50 best bartenders will be
selected to compete at the Global Final for the coveted title of Diageo
Reserve WORLD CLASS Bartender of the Year.
(Photo: http://photos.prnewswire.com/prnh/20130128/589479-a )
(Photo: http://photos.prnewswire.com/prnh/20130128/589479-b )
Setting sail along the French Riviera in Nice and Monte Carlo, the
voyage will include stopovers in some of the Mediterranean's most
iconic and chic destinations including St. Tropez and Ibiza, before
culminating in the Catalan capital of Barcelona.
The world's most respected mixology cognoscenti as judges, boasting the
likes of legends Dale DeGroff, Salvatore Calabrese, Peter Dorelli,
Hidetsugo Ueno and Gary Regan, media glitterati, renowned bar owners
and international stars of stage and screen, will join the Global
Final. Together over 600 attendees will celebrate the craft of
bartending with exclusive insight into testing cocktail challenges,
high-profile evening events and inspiring industry talks and debates.
Rudy Paoli, Managing Director Diageo Reserve, said, "The WORLD CLASS Global Final is a landmark event in the luxury
industry which has become an internationally recognized platform and
mark of distinction for mixology. WORLD CLASS elevates the craft of the
bartender, discovers new talent and previews the latest trends and
must-have fine drinking experiences to the world. Given the strong
growth of the Diageo Reserve business within Europe, the Mediterranean
was a clear choice for the 2013 Global Final."
"Embarking on its maiden voyage, WORLD CLASS recognises the increasing
popularity of luxury cruises, which are becoming some of the most
sought-after tickets in premium travel," continued Roland Abella, Managing Director Global Travel & Middle East, Diageo. "The partnership with Azamara Club Cruises will offer a unique
experience for the voyagers. The Global Final will take inspiration
from the most exclusive ports in Europe and bring to them the most
stylish, distinctive fine drinking experiences on board the ship."
Larry Pimentel, President and CEO, Azamara Club Cruises, said, "Our team at Azamara Club Cruises is dedicated to creating
compelling and exceptional destination-immersive experiences for our
discerning, up-market travellers. We are delighted to be partnering
with WORLD CLASS, bringing fine drinking experiences on board for our
Launched in 2009, WORLD CLASS has grown from humble beginnings into a
fully fledged property, training 15,000 bartenders around the world
each year. In 2012, the WORLD CLASS TV Show was broadcast in more than
110 countries, putting a spotlight on the WORLD CLASS bartenders. The
WORLD CLASS social forum on Facebook is a collective of the world's
best bartenders where they connect, share and collaborate to discover
Throughout the annual programme, WORLD CLASS bartenders are trained
using the collection of fine spirits from the Diageo Reserve luxury
portfolio - KETEL ONE® vodka, CÎROC® vodka, TANQUERAY® No.TEN™ gin, DON
JULIO® tequila, ZACAPA® rum and JOHNNIE WALKER® GOLD LABEL RESERVE™
Blended Scotch Whisky, JOHNNIE WALKER® PLATINUM LABEL™ Blended Scotch
Whisky and JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky.
Follow the competition on Facebook at the 'Global WORLD CLASS Finals'
SOURCE: Diageo Reserve World Class
For further information:
For more information about Diageo, its people, brands and performance, visit http://www.diageo.com or contact:
Neville McCarthy Associates