Barbara Williams (Shaw Media) and Michael Hennessy (Canadian Media
Production Association) to act as co-chairs.
TORONTO, Jan. 9, 2013 /CNW Telbec/ - Today, the Canada Media Fund,
Telefilm Canada and the CRTC (Canadian Radio-television and
Telecommunications Commission) announce the creation of a Working Group
resulting from industry leaders' feedback at the Symposium on the Promotion of Canadian Films and Television Programs in
Canada and Internationally.
The Working Group will promote the increasing success of Canadian film,
television and digital media with a principal focus on the Canadian
market. The intent is to show how much Canadian innovative screen-based
content is now watched and enjoyed by Canadian audiences and to propose
solutions on how to build on past, current and future successes to
increase awareness of our media products.
Members of the working group include: Barbara Williams (Co-chair, Shaw
Media), Michael Hennessy (Co-chair, Canadian Media Production
Association (CMPA)), Trish Dolman (Screen Siren Pictures Inc.), Claude
Galipeau (Galipeau Group), Gavin McGarry (Jumpwire Media), Robin
Mirsky-Daniels (Rogers), Brad Pelman (Pelman Corp. Consultants), Mary
Powers (MPowers Communications), Serge Sasseville (Québecor Média),
Helga Stephenson (Academy of Canadian Cinema and Television).
The Working Group will focus on developing a strategy to increase
audiences in the Canadian marketplace by creating promotional
opportunities that complement efforts of broadcasters, distributors and
The strategy will be geared directly toward engaging consumers as
audiences and collaborating with industry stakeholders, such as
broadcasters, producers, distributors, directors, writers, and actors,
as well as federal and provincial funding agencies in a joint
promotional effort. The strategy will leverage a social media campaign
and other platforms to promote Canadian success stories.
A draft of the overall promotional and branding strategies will be
presented at the Canadian Media Production Association's (CMPA) Prime Time in Ottawa conference in March.
About the Canada Media Fund
The Canada Media Fund (CMF) champions the creation and promotion of
successful, innovative, Canadian content and software applications for
current and emerging digital platforms through financial support and
industry research. The CMF was created by Canada's cable and satellite
distributors and the Government of Canada. Visit www.cmf-fmc.ca.
The CMF publishes Canadaonscreen.ca, a website designed to showcase and celebrate Canada's creative talents
and screen-based productions from television productions to games, web
content, and software and applications.
About Telefilm Canada
Telefilm is dedicated to the cultural, commercial and industrial success
of Canada's audiovisual industry. Through its various funding and
promotion programs, Telefilm supports dynamic companies and creative
talent here at home and around the world. Telefilm also administers the
programs of the Canada Media Fund. Visit www.telefilm.gc.ca and follow us on Twitter at twitter.com/telefilm_canada and on Facebook at www.facebook.com/telefilmcanada.
About the CRTC
The Canadian Radio-television and Telecommunications Commission (CRTC)
is an administrative tribunal that regulates and supervises
broadcasting and telecommunications in Canada. The CRTC works to uphold
the public interest by ensuring Canadians are at the centre of their
communications system. The CRTC reports to Parliament through the
Minister of Canadian Heritage.
SOURCE: TELEFILM CANADA
For further information:
Canada Media Fund
Manager, External Communications
(514) 283-0838 x2225
CRTC Media relations