VICTORIA, Oct. 4, 2013 /CNW/ - "TicTalking is a solution for passionate
brands that want to engage their passionate fans," explained CEO Peter
Nieforth. "Our technology drives engagement, and delivers meaningful
data about customer interests. Presenting to top VCs at the Banff
Venture Forum opened a door for us to start developing our next round
of financing to aggressively grow our company and revenues."
With leading venture capitalists including: Ajay Royan of Mithril
Capital Management (co-founding partner of Mithril is Peter Thiel);
Rahul Sood, General Manager & Partner Microsoft Ventures; and Keith
Brown of IBM Venture Capital Group, the Banff Venture Forum is the
place to be for startups like TicTalking, and a third-place finish in
the showcase puts the company on the radar of VCs across the globe.
Greg Smith, Managing Partner of Espresso Capital was one of the judges
in the 'First Look Showcase'. He was impressed with TicTalking's move
into the B2B2C market, and sees the potential in the company.
"TicTalking is developing a unique niche for itself by providing a
platform for corporate brands to develop their own customer
communities, and profiling customer interests in the conversations,"
said Smith. "It's a one-stop shop for outcome-driven engagement, and I
see a billion dollar opportunity for someone to get it right."
TicTalking's platform provides a conversation forum for people to engage
with each other and with brand advocates for their favourite companies,
artists, or brands.
Unlike the current forum format that has remained largely unchanged for
more than a decade, TicTalking's product is visually dynamic, and its
customizable features allow companies to more-deeply engage with its
TicTalking's technology includes patented intelligent recommendation
engines, giving users better content recommendations, and the company
engaging in the conversations gets richer data and analysis in order to
meet outcome-based goals.
"Many companies aren't engaging their customers at all, and of the
companies who do, many are sending that engagement 'offsite' to a
social network or other forum site," Nieforth explained. "With
TicTalking deployed as a white-label solution on your own site, you
keep your customers in-house, and you own their data and the analysis
The Banff Venture Forum is the premier company-financing event in
Canada. It showcases early and growth stage companies in two streams:
Information Technology and Energy & Environmental Technology.
Approximately 35 companies presented to investors from across North
America with the intention of securing the investment required to grow
The Forum is designed to showcase the hottest hi-tech companies, offer
insight into key issues within the industry, provide a premium
networking opportunity and give companies a chance to learn from
world-class professionals in the investment community.
For further information:
Peter Nieforth, CEO