With a Season 5 Finale Topping 1 Million Viewers, Discovery Channel
Commissions a 6th Season of the Hit Series CANADA'S WORST DRIVER

- Finale becomes 1st Canadian non-sports specialty program to draw 1 million viewers -

TORONTO, Jan. 6 /CNW/ - Canada is a nation of backseat drivers. Viewers nationwide can't look away from the cringe-inducing, metal-against-concrete scraping dreadful drivers that have turned Monday nights' CANADA'S WORST DRIVER into record-breaking "must see" television. The Season 5 finale of Discovery Channel's hit original series sped past the competition to become the first Canadian specialty program (non-sports) to top one million viewers. On Mon., Dec. 14, 1,050,000 viewers tuned in to see Angelina named as Canada's Worst Driver.

And for those unsuspecting bad drivers still plaguing Canadian roads, there's nowhere left to hide. Weeks after wrapping its hottest season ever, Discovery Channel announced today that it has commissioned a 6th season of CANADA'S WORST DRIVER from Proper Television. The producers will soon set their sights on a new bumper crop of road ragers, speed demons, timid left-turners and chronically distracted drivers.

"We're delighted to announce a 6th season order for CANADA'S WORST DRIVER - we'd have millions of disappointed viewers if we didn't!" said Paul Lewis, President and General Manager, Discovery Channel.

"After putting 40 drivers through Rehab over five seasons, I thought we'd seen it all," said Guy O'Sullivan, Executive Producer, Proper Television. "But this last season proved that once you get behind the wheel with a new group of drivers, anything can happen!"

During Season 5, an average of 792,000 viewers tuned in every Monday night across the eight-episode run to watch dangerous drivers on the road to rehabilitation.* Additional stats from Season 5:

    
    -   The series delivered an average weekly reach of 4.1 million
        viewers(xx)

    -   Two episodes from Season 5 rank in the Top 5 non-sports specialty
        programs of all time: the Episode 8 finale, with 1,050,000 viewers
        and Episode 5, with 911,300 viewers.(xxx)

    -   Only 123,000 viewers separate the finale of CANADA'S WORST DRIVER 5
        from CNN's 2008 election night coverage of Barack Obama's
        U.S. Presidential victory.
    

Season 5 of CANADA'S WORST DRIVER is available on demand at DiscoveryChannel.ca. Season 6 will debut on Discovery Channel in late 2010.

To view the complete release, please click here.

SOURCE Discovery

For further information: For further information: Jodi Cook, Discovery Channel, (416) 384-4603 or jodi.cook@ctv.ca; Caroline Lennox, for Proper Television, (416) 806-6569 or caroline@CLcommunications.ca


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890