MONTAGUE, PE, Dec. 10 /CNW/ - For the PEI Royal Canadian Legion, the
draw for the winner of the Apple Auto Glass® "Cash Your Chips In Event"
did more than bring a successful marketing program to a close, it
brought the Legion a much needed gift.
An interesting twist to the national-yet-community-focused promotion was
that the $10,000 Grand Prize from Apple Auto Glass® would be split
between the winner and his or her charity of choice. For Montague
resident Bill Power, it was the Royal Canadian Legion.
"It's a great opportunity to pay tribute to a friend of mine who passed
on, George Mill, a member of the Legion and my old horseshoe partner,"
said Mr. Power. "He was always involved helping to raise money with the
Poppy campaigns, so it was nice to be able to do this."
The $5,000, like a donation of any amount, is a welcomed gift for the
Montague Legion. "It really is terrific," says an appreciative Dianne
Kennedy, the 1st Vice President of the PEI Royal Canadian Legion. "It's
a great story and we want to both congratulate Mr. Power and thank him
for such a wonderful, thoughtful gift."
More than the nation-wide sales lift that the "Cash Your Chips In Event"
generated, what resonates most with the Apple Auto Glass® team is the
charitable story. "We are all local owners and operators in our
communities, so we get to see first hand the effect of initiatives like
this," said Wade Bryanton, owner of three Apple Auto Glass® locations
in PEI. "We feel that making a difference in our community is good for
business. It takes extra effort, and we've certainly seen that from
General Manager, Wendall MacMaster and his Assistant Manager, Billy
White, who worked very hard at the Montague location which opened in
About Apple Auto Glass®
Apple Auto Glass® is a Canadian-owned company founded in 1983 with over
121 locally owned and operated stores. With a focus on quality and
safety, Apple Auto Glass® is the "local expert", offering customers
personalized service backed nationwide by the Apple Auto Glass®
SOURCE Apple Auto Glass(R)
For further information:
Krista Kay, JAN Kelley Marketing, (905) 631-7934