NIAGARA, ON, June 19, 2013 /CNW/ - With over 25 years experience in the
Canadian wine industry, the incoming Chairman of the Wine Council of
Ontario will be using his winemaking roots, marketing expertise and
dedication for quality wines to inspire consumer loyalty for Ontario
wines and work to drive an increase in distribution opportunities.
Allan Schmidt, President and Managing Partner of Vineland Estates Winery
in Vineland, was elected as the new chair of the Wine Council of
Ontario (WCO) at today's board meeting. He replaces Ed Madronich of
Flat Rock Cellars who has spent his four-year term sharing his passion
for Ontario wines with a focus towards fostering awareness and
dedication to Ontario wines by Ontarians.
"Since moving to Ontario I have seen our industry show an inspiring
evolution from just under 25 wineries to over 125, in a span of only 25
years. I am proud to be part of this amazing growth and am committed
to championing opportunities to increase distribution for the quality
wines we produce in our province," said Allan Schmidt.
"Allan is leading the Wine Council of Ontario at a very exciting time.
Our 87 members from across the province have a shared vision of growth
and I know that Allan's leadership is focused on getting them there,"
said Hillary Dawson, President of the Wine Council of Ontario.
Schmidt's background in the world of grape growing and winemaking began
in the wine region of the Okanagan Valley in British Columbia in
addition to working in California and Germany. In 1987, he moved to
Ontario to take up the position of Winemaker and General Manager of
Vineland Estates Winery for founder Herman Weis. Today, Allan holds the
position of President and Managing Partner where he has used his many
skills to develop this winery into one of Niagara's premiere wine and
culinary experiences. He also serves on numerous industry boards
including the Canadian Vintner's Association (CVA), the Niagara Wine
Festival and the Ontario Grape and Wine Research Inc (OGWRI).
As a new chair, Allan's efforts will be supported by a strong Board of
Directors that elected Len Pennachetti of Cave Spring Cellars as
Vice-chair, Jeff Aubry of Coyote's Run Estate Winery as Secretary, Norm
Beal of Peninsula Ridge Estates Winery as Treasurer, Caroline Granger
of The Grange of Prince Edward Vineyards and Estate Winery as
Governance Officer. Newman Smith of Strewn Winery also joins the team
as a new member to the Board.
The Wine Council of Ontario (WCO) is the champion of Ontario's high
quality, authentically local Vintner's Quality Alliance (VQA) wines and
of promoting wine country as a destination. As a non-profit trade
association, WCO represents 87 wineries from across the designated
viticulture areas of the province: Niagara Peninsula, Prince Edward
County and Lake Erie North Shore. Our members are grape growers,
manufacturers and leaders in tourism in their communities. We are the
future of Ontario's wine industry, which is a source of new investment,
jobs and award-winning wines.
Image with caption: "Allan Schmidt, President and Managing Partner of Vineland Estates Winery in Vineland - New Chair of the Wine Council of Ontario. (CNW Group/Wine Council of Ontario)". Image available at: http://photos.newswire.ca/images/download/20130619_C9716_PHOTO_EN_28285.jpg
SOURCE: Wine Council of Ontario
For further information:
Magdalena Kaiser-Smit, Director of Public Relations - Marketing & Tourism
Wine Council of Ontario for "Wine Country Ontario"