Five 'Hosers' From Across Canada Honoured with Hoses for Life
Local Champions Recognized for Braving the Polar Vortex to Keep Their
TORONTO, Feb. 19, 2014 /CNW/ - Canadian Tire is celebrating the time
honoured Canadian tradition of backyard rink building, naming Jody Pace
(Halifax, NS), Justin Lachapelle (St. Lazare, QC), Russell Gienapp
(Toronto, ON), Mike Mullis (Dorchester, ON) and Norm Price (Calgary,
AB) as Canadian Tire's Great Canadian Hosers for 2014. In recognition of their accomplishments, each will receive a
coveted Gold Hose Trophy, have the We All Play for Canada logo installed at the centre of their home ice and a $1,000 Canadian
Tire Gift card to be used towards purchasing 'hoses for life.'i
As part of the inaugural campaign, Canadian Tire worked closely with
RinkWatch, an organization dedicated to identifying and monitoring
outdoor rinks across Canada. After a month-long search for rinks across
the country, the five rink builders were selected and will be honoured
for their dedication and contribution to their local communities. Each
of the rinks chosen is truly a labour of love, bringing the thrill of
winter, outdoor skating and hockey to hometowns across the country.
Canadian Tire's Great Canadian Hosers for 2014:
Justin Lachapelle (St. Lazare, QC) has been perfecting his rink for the
past eight years. The rink, inspired by his love of hockey is now a
staple for neighbours in the community and its opening has become a
beloved winter tradition.
Jody Pace (Halifax, NS) and his neighbours have seen their rink grow
both in size and popularity since building it more than 10 years ago.
Today it truly is a neighbourhood rink, hosting as many as 50-60 kids
at one time and becoming a community location for many annual events.
Russell Gienapp (Toronto, ON) had an idea to build a rink on his local
city park. Two years later it is already a community favourite. A
group of local parents armed with hoses and shovels made this idea
possible and the rink has grown beyond their dreams to suit the needs
of all skaters. The rink has an area dedicated to hockey as well as
free skating allowing people of all ages and interests to come
Mike Mullis (Dorchester, ON) built and maintains a rink that is loved by
many in his hometown. Seeing kids in the neighbourhood learn to skate
while developing their skills and making great memories are just a few
of his favourite things about the rink.
Norm Price (Calgary, AB) built one of the largest rinks in Calgary and
opens it up to community members to enjoy. Now in its second year, the
rink has welcomed and taught many first time skaters.
"The men and women who lovingly, and painstakingly, flood rinks despite
time or weather conditions embody a love of play and winter that should
be celebrated," said TJ Flood, Senior Vice-President of Marketing at
Canadian Tire Retail. "We created Canadian Tire's Great Hoser program
to sing their praises and embrace life in Canada. These hosers capture
the essence of what it means to be Canadian, and are recognized as
individuals who are helping to build and maintain community spirit one
backyard at a time."
Canadian Tire began looking for champion rink builders in celebration of
the Company's We All Play For Canada campaign, which was created to celebrate the 'behind-the-scenes'
individuals who contribute to the success of our Canadian athletes.
Yesterday, Canadian Tire launched its ode to rinkflooders, a 30-second
spot that focuses on how rink flooders support the larger hockey
community. The ode content was pulled when taping 'Team Photo,' a TV
spot that honours the success of Olympian and NHL player Jonathan
Toews, while paying tribute to the community members who helped support
"I can't begin to tell you how much we look forward to having the rink
operational each winter - what started off as a little patch of ice in
the backyard has come to mean so much more to our family and the
community," said Norm Price from Calgary, Alberta. "Having access to a
rink in the neighbourhood is a great way to encourage families to be
active during the winter months and create lifelong memories together."
"Canadian Tire calling-out Great Canadian Hosers is completely
humbling," said Russell Gienapp from Toronto, Ontario. "The rink is a
labour of love and I'm proud to assist in creating opportunities for
play. Being recognized by Canadian Tire makes getting up at 5 a.m. to
flood the backyard all the more rewarding."
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of
Companies that includes Canadian Tire Retail, PartSource, Gas+, FGL
Sports (Sport Chek, Hockey Experts, Sports Experts, Pro Hockey Life,
National Sports, S3 and Atmosphere), Mark's, Canadian Tire Financial
Services, and Canadian Tire Jumpstart Charities. With nearly 1,700
retail and gasoline outlets from coast-to-coast, our primary retail
business categories - Automotive, Living, Fixing, Playing and Apparel -
are supported and strengthened by our Financial Services division. More
than 85,000 people are employed across the Canadian Tire enterprise,
which was founded in 1922 and remains one of Canada's most recognized
and trusted brands. Canadian Tire Retail, Sport Chek and Sports Experts
are proud to be Premier National Partners of the Canadian Olympic Team.
For more information, visit Corp.CanadianTire.ca
i Honourees receive one $1,000 gift card to be used bi-annually towards
the purchase of a new hose at their local Canadian Tire store for the
next 40 years.
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
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