Where's the Love? 78 per cent of Canadians Feel Valentine's Day Is Overrated

RetailMeNot.ca survey reveals 68 per cent of respondents will be staying home on February 14

TORONTO, Feb. 10, 2015 /CNW/ -- Cupid's arrow seems to have missed Canadians this year, as an overwhelming majority of the country (78 per cent) sees Valentine's Day as overrated. According to the latest consumer trends survey from digital coupons website RetailMeNot.ca, this attitude is consistent regardless of relationship status, with single Canadians and those in a relationship both agreeing that Valentine's Day is overhyped (74 per cent and 80 per cent, respectively). Additionally, 80 per cent of Canadians surveyed agree that men have more pressure on Valentine's Day than women, despite the fact that many partners are not expecting a grand gesture.

Although Valentine's Day seems to have lost a little of its allure, 21 per cent of people surveyed celebrate the holiday whether they are seeing someone or not! And lovers take note: 1 in 4 respondents expect to receive gifts from their significant other to mark the occasion. However, spending time with their significant other is what Canadians really want, with 68 per cent planning to celebrate at home with their Valentine this year despite "the day of love" falling on a Saturday.

Top ways Canucks are celebrating this year according to the survey:

  • Quickest way to a man's heart: A home-cooked meal is most popular way Canadians will celebrate V-Day, with nearly one-third (30 per cent) staying home;
  • Red, red wine: Sharing a bottle of wine with their Valentine is the second most popular way Canadian's will spend Valentine's Day (17 per cent);
  • No muss, no fuss: Another 17 per cent of Canadians will enjoy their Valentine's Day meal from takeout containers while staying in.

Savvy Canadians should remember that even a romantic meal at home takes planning. While they may intend to stay home, Canadians surveyed will still spend an average of $42 this Valentine's Day, with men expecting to spend an average of $54 and women only expecting to outlay $31. However, spending doesn't have to mean splurging: 61 per cent of Canadians believe it's acceptable to use a coupon on a date, and 70 per cent agree it's acceptable to use a coupon on a gift. Females are the biggest savings advocates, with 76 per cent agreeing that it's acceptable to use a coupon on a gift, and 69 per cent agreeing that coupons are fine to use on a date.

"While 68 per cent of women and 78 per cent of men surveyed report that they don't care about receiving material gifts on Valentine's Day, it's always better to be safe than sorry!" says Kristen Nelson, spokesperson for RetailMeNot, Inc. "Many Canadians wait until the last minute to purchase a gift and end up paying full price. Canadians choosing to keep their Valentine's Day celebrations low-key this year can save some extra cash on everything from flowers and chocolate to dinner by using digital coupons."

Other survey findings include:

  • Dinner and a movie is dead: Only 13 per cent of Canadians plan to celebrate Valentine's Day with dinner and a movie;
  • Ah, young love: Two-thirds (66 per cent) of the country agrees the first Valentine's Day in a relationship receives the biggest celebration;
  • Sweeties for my sweetheart: Chocolate or candy is the number one Valentine's Day gift this year, with 28 per cent of the country planning to purchase one or the other;
  • Repeat offenders: More than one-third of Canadians (36 per cent) wait to purchase their Valentine's gifts a week or two before the occasion, similar to 2014 (35 per cent).

RetailMeNot.ca regularly conducts consumer behaviour surveys to examine the spending habits of Canadians.

Unless otherwise noted, all statistical references are taken from the Canadian survey described below.

About the Canadian survey:

From January 30 to January 31, 2015, an online survey was conducted among 1,517 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

About RetailMeNot, Inc.

RetailMeNot, Inc. (http://www.retailmenot.com/corp/) operates the world's largest marketplace for digital offers. The company enables consumers across the globe to find hundreds of thousands of digital offers from their favorite retailers and brands. During the 12 months ended December 31, 2014, RetailMeNot, Inc. experienced nearly 700 million visits to its websites, and during the three months ended December 31, 2014, monthly mobile unique visitors totaled 21.2 million.  In 2014, RetailMeNot, Inc. estimates $4.4 billion in paid retailer sales were attributable to consumer traffic from digital offers in its marketplace. The RetailMeNot, Inc. portfolio includes RetailMeNot.com, the largest digital offer marketplace in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk, the largest digital offers marketplace in the United Kingdom; Deals.com in Germany; Actiepagina.nl, a leading digital offers site in the Netherlands; Bons-de-Reduction.com and Ma-Reduc.com, leading digital offers sites in France; Poulpeo.com, a leading digital offers site with cash back in France; and Deals2Buy.com, a leading digital offers site in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE." Investors interested in learning more about the company can visit http://investor.retailmenot.com.

For more information or to schedule an interview, please contact:

Erin Banting
Citizen Relations
416 934 8422 office
416 414 8637 mobile
erin.banting@citizenrelations.com

Kristen Nelson
RetailMeNot, Inc.
+1 832 398 5792 mobile
knelson@rmn.com

Logo - http://photos.prnewswire.com/prnh/20130312/DA74245LOGO

 

SOURCE RetailMeNot, Inc.

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