- BIG BANG NIGHT ON CTV stunt doubles timeslot audience -
- Saturday night viewing drops only 5% -
- Canadian English Specialty grows 20% -
To tweet this release: http://bit.ly/W2v2ba
TORONTO, Oct. 30, 2012 /CNW/ - Without the good old hockey game on the
air, Canadians are finding plenty of other Saturday night viewing
options, new data reveals. Compared to last year, overall viewing
levels are down only 5% in primetime on Saturday nights, BBM Canada
data confirms. Canadian English language specialty channels have become
a prime benefactor, attracting 34% of hockey viewers for an overall 20%
lift in audience on Saturday nights. Meanwhile, CTV has more than
doubled its 8-10 p.m. timeslot performance in key demos with its BIG BANG NIGHT ON CTV Saturday night stunt, adding more than half a million total viewers.
** Media Note ** Download photography at BellMediaPR.ca
A closer look at the data reveals that:
Of primetime hockey viewers, 34% have flocked to Canadian English
language specialty channels, including The Comedy Network (+56,000
viewers) and TSN (+50,000 viewers).
While CBC has retained 11% of hockey viewers, CTV has gained 19%, U.S.
stations have gained 11%, and Global has gained 5%.
From 8-10 p.m., CTV has seen an increase of 61% with BIG BANG NIGHT ON CTV, which has become a Top 30 program this fall. The stunt has attracted
an additional 315,000 A25-54 viewers and 552,000 total viewers to the
8-10 p.m. timeslot, nearly 60% which are male.
CTV increases are driven by a surge of male viewers, with the Male 18-49
and Male 25-54 demos up 151% and 128% respectively.
Earlier at 7 p.m., CTV's W5 has also seen an increase among the key
adult demos A18-34 (+13%), A25-54 (+11%), and A18-49 (+10%).
About Bell Media
Bell Media is Canada's premier multimedia company with leading assets in
television, radio and digital. With passion and an unrelenting
commitment to excellence, Bell Media entertains, informs and inspires
Canadians. Bell Media owns 28 conventional stations, including CTV,
Canada's #1 television network, and owns and operates 30 specialty
channels, including TSN, Canada's #1 specialty channel and RDS,
Canada's #1 French-language specialty channel. Bell Media also owns 33
radio stations, dozens of websites including the Sympatico.ca portal,
and Dome Productions Inc. Bell Media is owned by BCE Inc. (TSX, NYSE:
BCE), Canada's largest communications company. For more on Bell Media,
please visit www.bellmedia.ca.
BBM Canada, Oct 13, 20, & 27. 7p-11p vs. equivalent dates last year
unless otherwise noted.
Fall 2012: Sept. 24-Oct.21, 2012
Canadian English specialty stations include digital stations.
SOURCE: Bell Media
For further information:
Tonia Addison, CTV and CTV Two, 416.384.2194 or firstname.lastname@example.org
Jim Quan, CTV and CTV Two, 416.384.5311 or email@example.com