TORONTO, Oct. 15, 2013 /CNW/ - The National Reading Campaign, www.nationalreadingcampaign.ca, today unveiled its new public engagement campaign and website,
launching its efforts to make Canada a nation of readers.
If you think Canada is already a nation of readers, here are a few facts
"Just over half of the Canadian households surveyed spent no
money on books." *
"Those who responded that they had read a Canadian book have
decreased from 41% in 2002 to 24% in 2012." **
"The percentage of Ontario students in grade 3 who report they
"like to read" dropped from 76% in 1998/99 to 50% in 2010/11." ***
Through its activities, the National Reading Campaign promotes the joy
of reading as both valuable and pleasurable. Reading impacts all
aspects of our lives, improving not only our economy and quality of
life, but also our ability to be responsible citizens.
Visit www.nationalreadingcampaign.ca and:
Today's launch is the culmination of five years of activity by a
multi-sector national coalition of passionate reading advocates
dedicated to the principle that reading is essential to the wellbeing
and happiness of every Canadian and to the health of our democracy.
Their work resulted in the formulation of a National Reading Plan,
which maps out an action plan of research, advocacy and public
engagement designed to encourage and grow a reading society. To
download a copy of the Plan, click here: www.nationalreadingcampaign.ca/our-work/the-national-reading-plan/
A Board of Directors chaired by Patsy Aldana and a staff headed by
Executive Director James Roy guide the not-for-profit organization.
Financial support for the National Reading Campaign has been provided by
TD Bank Group, the Canada Council for the Arts, the Canadian Commission
for UNESCO, Kobo, and the Ontario Media Development Corporation, among
others. Media sponsors include Shaw Media, CBC, Torstar Inc., Metro, St. Joseph's Media, Walrus and the Literary Review of Canada.
A press kit is available by visiting www.nationalreadingcampaign.ca/about-us/contact-us/media/
* K. Hill, (2005). Who buys books in Canada? A statistical analysis
based on household spending data. Statistical Insights on the Arts, 3 (4) http://www.arts.on.ca/AssetFactory.aspx?did=423
** Sarah Tutty, "What Canadians Think about Canadian Books." Booknet
Canada, April 24, 2013. http://www.booknetcanada.ca/blog/2013/4/4/what-canadians-think-about-canadian-books.html#.Ug5vM1MWHR0
*** Reading enjoyment on the decline in Ontario Schools, People for Education, January 9, 2012. http://www.peopleforeducation.ca/pfe-news/reading-enjoyment-on-the-decline-in-ontario-schools/
SOURCE: National Reading Campaign
For further information:
For further media information or to arrange an interview contact:
off. 416 977-2576
cell 647 284 7428
off. 416 847-0309 x 252