Canada's favourite coffee contest is back with more than $54 million in
RRRoll Up the Rim to Win prizes from Tim Hortons
TORONTO, Feb. 18, 2013 /CNW/ - What's the proper etiquette when that
coffee your friend bought you rolls up to be the all-new 2013 Toyota
RAV4? Two-thirds (65%) of Canadians said they would keep the car if
treated to the winning coffee by a friend, according to the RRRoll Up
the Rim to Win Etiquette Poll. But not all is lost. The survey also
revealed that among those winners who would keep the car, 73 per cent
would treat their friend to a special gift in return for the car (and,
hopefully, throw in an occasional ride).
During RRRoll Up the Rim to Win, guests at Tim Hortons have the
opportunity to instantly win prizes with the purchase of any hot
beverage. Prizes for the 2013 contest include 40 Grand Prizes of the
all-new 2013 Toyota RAV4, 100 $5,000 MasterCard® prepaid cards, 1,000
Napoleon Gourmet Grills, 25,000 $100 Tim Cards and millions of coffee
and food prizes.
"It's a Canadian tradition to treat friends to Tim Hortons coffee and
with millions of prizes available, there is a chance that coffee rolls
up to something more," says Dana Brochu, Category Brand Director,
Coffee and Tea, Tim Hortons. "Our survey showed that etiquette varies
depending on the nature of the prize, but the vast majority of
Canadians indicated some reciprocation is in order."
According to the RRRoll Up the Rim to Win Etiquette Poll, nearly
six-in-ten Canadians would share the $100 Tim Card and $5,000
MasterCard® prepaid cards with their friend, if that friend treated
them to the winning coffee. Coffee and donuts were the prizes most
likely to be gifted back to the purchaser (33% and 32%).
"Roll Up the Rim to Win is our way of thanking our loyal guests each
year for making us Canada's favourite coffee*," says Brochu. "Nearly eight of every 10 cups* of brewed coffee poured in Canada are purchased at Tim Hortons, and
that's something worth celebrating with our guests."
For even more chances to win, visit www.rolluptherimtowin.com to play Rockin' RRRoll Up Roulette online. Try your luck by spinning
the wheel for a chance to win more than 10,000 prizes this year,
including a Phillip Phillips VIP Experience for two, weekly prizes of
"Free Coffee for a Year" and daily prizes of Universal Music three-song
downloads and $25 Tim Cards. Guests can enter every day to earn points
and win prizes.
RRRoll Up the Rim to Win runs from February 18 until cup supplies last.
The Rockin' RRRoll Up Roulette online game runs from February 18 until
March 17, 2013. Prizes may be claimed until May 19, 2013. Contest
rules, odds of winning and prizing information can be found at
participating Tim Hortons locations or at www.RollUpTheRimToWin.com
*"Canada's Favourite Coffee" and "Nearly eight out of 10 cups of brewed
coffee in Canada" claims are based on research by The NPD Group/CREST
® for the year ending November 2012.
About the RRRoll Up the Rim Etiquette Poll
Tim Hortons commissioned Environics Research Group to conduct an online
omnibus survey of 1,015 Canadian adults. The total sample was weighted
by age, gender and region to be proportionately representative of the
Canadian population 18 years of age and older. Responses were collected
between February 8 and 10, 2013.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains
in North America based on market capitalization, and the largest
in Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks including lattes, cappuccinos and espresso shots,
specialty teas, fruit smoothies, home-style soups, fresh Panini and
classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of September 30th, 2012, Tim
Hortons had 4,138 system-wide restaurants, including 3,365 in Canada,
755 in the United States and 18 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
SOURCE: Tim Hortons Inc.
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