WestJet welcomes Rossen Dimitrov back

Rossen returning as Chief Guest Experience Officer

CALGARY, May 10, 2017 /CNW/ - WestJet today announced that Rossen Dimitrov will return to WestJet as Chief Guest Experience Officer effective May 15, 2017. Rossen was WestJet's Director of Inflight Services from 2011 to 2013.

"Rossen has earned a very strong, internationally recognized reputation for helping create a world-class guest experience in his more recent role as Senior Vice-President, Customer Experience, at Qatar Airways," said Cam Kenyon, WestJet Executive Vice-President Operations. "His experience, ability and proven track record with guest experience and hospitality will serve WestJet particularly well as we begin our exciting journey of growth as a long-haul, global carrier."

Rossen will be responsible for WestJet's Inflight, Catering, Contact Centre, Onboard Product Development and Guest Experience teams. He will also provide experience and expertise as WestJet launches its new Boeing MAX aircraft with elevated Plus service, and will be a key team member as the airline makes product and configuration decisions for its recently announced Boeing 787-9 Dreamliner fleet.

"I have always loved WestJet and am excited to be returning as the airline is about to go global," said Rossen Dimitrov. "I am thrilled to be re-joining a dynamic and growing airline, and believe our ongoing success comes from the outstanding people and culture that make up our business."

Rossen has worked with multiple global airlines including Qatar Airways where he helped launched its business class product – Qsuite. Rossen was ranked third on Future Travel Experience's "Power List 2016." He helped Qatar Airways garner a number of awards and accolades including Skytrax's 2016 World's Best Business Class, World's Best Business Class Lounge, and Best Airline Staff in the Middle East. Rossen also sits on the Future Travel Experience Advisory Board, which is defining the end-to-end passenger experience of the future.

About WestJet
We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. WestJet, and our regional airline, WestJet Encore, offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit westjet.com.  

Recent recognition includes:
2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low-Cost Airlines – North America (TripAdvisor Travellers' Choice awards for airlines)
2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)

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SOURCE WestJet

For further information: Media contacts: To contact WestJet media relations, please email media@westjet.com.

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