WestJet announces name of its new regional airline
CALGARY, Oct. 11, 2012 /CNW/ - Following a vote by WestJetters, WestJet
today announced that the name of its new regional airline will be
WestJet Encore. The regional airline will launch in the second half of
2013, using Bombardier Q400 aircraft to serve smaller Canadian
"We are excited to launch WestJet Encore, leveraging the phenomenal
strength of the WestJet brand delivered through our WestJetters," said
Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and
Guest Experience. "Encore reinforces that our WestJetters are ready to
repeat the success of WestJet, liberating Canadians in many communities
from the high cost of travel."
WestJet will announce a schedule for WestJet Encore, including the first
group of communities it will serve, in early 2013.
WestJet is Canada's most preferred airline, offering scheduled service
to 81 destinations in North America, Central America and the Caribbean.
Powered by an award-winning culture of care, WestJet has pioneered
low-cost flying in Canada. Recognized nationally as a top employer,
WestJet now has more than 8,600 WestJetters across Canada. Operating a
fleet of 99 Boeing Next-Generation 737 aircraft with future confirmed
deliveries for an additional 36 Boeing Next-Generation 737 aircraft
through 2018 and plans to launch a low-cost regional airline in 2013,
WestJet strives to be one of the five most successful international
airlines in the world.
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For further information:
Media Relations, telephone: 1-888-WJ 4 NEWS (1-888-954-6397), email: firstname.lastname@example.org.