WestJet and Canadian Pacific honour moms' unconditional love in video

Journey to the LPGA: #LoveMom stars Canadian golf idols

CALGARY, May 3, 2016 /CNW/ - Today, WestJet and Canadian Pacific revealed a mother's day video celebrating Canadian golf idols, Lorie Kane and Brooke Henderson, and the love they have for their mothers. Journey to the LPGA: #LoveMom witnesses the unconditional love between mother and daughter and inspires the golfers to thank and recognize the one person who's been with them every step of the way to the top - mom. To view the video, please click here.

"As the official airline sponsor for the Canadian Pacific Women's Open (CPWO), we watch many moms walk the golf course cheering for, consoling and guiding their daughters," said Richard Bartrem, WestJet Vice-President, Marketing Communications. "The idea for the video comes from this journey, and the connection and experience that we all have with our moms or with someone who is like a mom. We believe that connecting people and creating amazing experiences is truly the core of our brand. Journey to the LPGA: #LoveMom will inspire people to think of how they can connect with their own mom and make the day extra special."

"Being a professional golfer is an intense physical, mental and emotional journey – a journey one doesn't take alone," said Mark Wallace, CP Vice-President, Corporate Affairs. "Through this video we celebrate the journey taken by these professional golfers, their families and their moms. We look forward to their arrival at the destination, the 2016 CPWO, to be held in Calgary this summer."

"It has been a thrill to watch Lorie go from the Belvedere Golf and Country Club in Charlottetown all the way to the LPGA Tour and now the Canadian Golf Hall of Fame," said Lorie Kane's mother, Marilyn Kane. "Participating in this video shoot has been an emotional and surreal experience for me. As I reflect on Lorie's tremendous career and the important role family has played in it, I am truly proud beyond words."

WestJet and Canadian Pacific invite individuals to follow Lorie and Brooke's lead in saying thanks to their moms by posting their favourite "mom" memory for a chance to take their mom to the CPWO. Enter by either commenting on the official video on the WestJet Facebook page or using the #LoveMom hashtag and sharing a link to the video on Twitter. Eligible entries have a chance to get closer to the game and win two tickets and an exclusive "Inside the Ropes" experience to the CPWO in Calgary this summer. Winners from outside Calgary will receive flights and accommodations. The contest runs May 3 to May 8, 2016. Please visit the WestJet blog for full contest rules and regulations.

Journey to the LPGA: #LoveMom is the first WestJet video to be released featuring Lorie and Brooke. WestJet and Canadian Pacific teamed up with creative agency, studio m, to create the video ahead of the CPWO taking place at Priddis Greens Golf and Country Club near Calgary, August 22 to 28, 2016. Tickets to the tournament can be purchased at cpwomensopen.com.

The stars of the LPGA Tour will challenge for the Canadian Pacific Women's Open from August 22-28, 2016 at Priddis Greens Golf and Country Club in Priddis, Alta. The Canadian Pacific Women's Open, Canada's National Women's Open Golf Championship, is proudly sponsored by Canadian Pacific, RBC, WestJet, Molson Canadian 67, TaylorMade adidas Golf, AutoCanada, Corby Distilleries Ltd., Delta Calgary South, Coca-Cola and CVS Controls Ltd. For information on volunteer opportunities, tickets or corporate hospitality, visit CPwomensopen.com, or call 1-866-571-5742.

About Canadian Pacific
Canadian Pacific (TSX:CP)(NYSE: CP) is a transcontinental railway in Canada and the United States with direct links to eight major ports, including Vancouver and Montreal, providing North American customers a competitive rail service with access to key markets in every corner of the globe. At CP, we know that a railroad may serve as the arteries of a nation, but at its heart is community. That's why through CP Has Heart, we're improving the heart health of men, women and children across North America. Since its inception, CP Has Heart has committed more than $6 million dollars to heart health initiatives in communities across Canada. Find out more at www.cpr.ca.

About WestJet
We are proud to be Canada's highest-rated airline for customer service, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to 100 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit westjet.com.  

Recent recognition includes:
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2014/2013 WestJet RBC World Elite MasterCard ranked #1 in the Canada's Choice ranking (RewardsCanada.ca)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013/2012/2011 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

Connect with WestJet on Facebook at facebook.com/westjet
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Read the WestJet blog at blog.westjet.com


Image with caption: "Canadian golf icon, Lorie Kane, gives her mom, Marilyn Kane, a squeeze. (CNW Group/WestJet)". Image available at: http://photos.newswire.ca/images/download/20160503_C2939_PHOTO_EN_679106.jpg

Image with caption: "Up-and-coming golf star, Brooke Henderson, with her mom, Darlene Henderson. (CNW Group/WestJet)". Image available at: http://photos.newswire.ca/images/download/20160503_C2939_PHOTO_EN_679108.jpg

For further information: Media contacts: To contact WestJet media relations, please email media@westjet.com; To contact CP media relations, call the 24/7 media pager at 1-855-242-3674.


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