Wendy's Rekindles Pretzel Passion with the Return of its Premium Pretzel Bun

Famously Delicious Pretzel Bacon Cheeseburger and Pretzel Pub Chicken Sandwiches Return to Restaurants Across Canada

OAKVILLE, ON, July 10, 2014 /CNW/ - Pretzel Lovers: your heartache ends now.

Today, Wendy's announced that it is reuniting Canadian customers with their beloved pretzel bun with the return of both its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches to its restaurants. The sandwiches are available now at Wendy's restaurant locations across the country.  

BurgerBusiness.com named 2013 the "Year of the Bun*," and Wendy's pretzel bun was the star of the show. Pretzel fans across North America consumed more than 50 million pretzel sandwiches from Wendy's last year. In addition, sales of these sandwiches drove more than a three percent increase in same-restaurant sales at Wendy's North America in both the third and fourth quarters of last year.

"Menu innovation has been playing a major role for Wendy's as part of our brand transformation in recent years. The introduction of the pretzel bun in 2013 was a cornerstone for us and it became clear that customers were just not ready to say goodbye," said Lisa Deletroz, Director of Marketing for Wendy's Restaurants of Canada. "After such positive feedback from Canadians, we are delighted to bring the pretzel bun back again for the summer."

The Pretzel Bacon Cheeseburger and Pretzel Pub Chicken both feature an artisan-style pretzel bun, made using the same authentic process of traditional soft pretzels, giving them a rich flavour and a chewy crust.

The Pretzel Bacon Cheeseburger features a warm cheddar cheese sauce, centre-cut Applewood Smoked Bacon and smoky honey mustard. The fresh, never frozen juicy beef** hamburger patty is garnished with a slice of cheddar cheese, sliced red onions and hand-cut tomato and fresh, spring mix made with nine different greens.

Chicken fans can also enjoy the return of the Wendy's pretzel bun with the Pretzel Pub Chicken sandwich. This chicken sandwich is a far cry from the bland flavours you might expect from quick service restaurant chicken sandwiches, with upscale flavours and ingredients, such as a slice of rich, buttery Muenster cheese, sweet and savoury honey mustard and a warm cheddar cheese sauce. The Pretzel Pub Chicken sandwich showcases a lightly breaded all-white meat chicken breast topped with hand-sliced tomatoes and fresh spring mix.

"Premium sandwiches like the Pretzel Bacon Cheeseburger and the Pretzel Pub Chicken sandwiches demonstrate how Wendy's is always thinking of ways to bring its customers fresh new tastes and ingredients they would typically find in a casual dining setting, but with the speed and convenience of a quick service restaurant," said Deletroz. "The comeback of the pretzel bun shows that Wendy's is really listening to our customers and giving them what they want."

The Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches have returned to stores across Canada and will be available to have, to hold and to cherish all summer long for a recommended price of $6.19† each.

About the Wendy's Company
Wendy's is one of the world's most successful restaurant companies with more than 6,500 restaurants worldwide.  More information about The Wendy's Company is available at www.wendys.ca.

*Source: BurgerBusiness.com "Year of the Bun: A Retrospective," released on November 18, 2013. More information available upon request.

**Fresh ground beef served in Canada and the contiguous U.S.

†Corporate Suggested pricing. Price and participation may vary.

Image with caption: "Pretzel Bacon Cheeseburger and Pretzel Pub Chicken Sandwich (CNW Group/Wendy's Restaurants of Canada)". Image available at: http://photos.newswire.ca/images/download/20140710_C3790_PHOTO_EN_4195.jpg

SOURCE: Wendy's Restaurants of Canada

For further information: MEDIA CONTACTS: Giovana Chichito, 416-355-7422, Giovana.Chichito@wendys.com; Annemarie Gerber, 416-355-7419, Annemarie.Gerber@ketchum.com

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