Wendy's® Introduces Three Chef-Inspired Salads to Canada

New Salads Deliver Premium Ingredients, Freshly Prepared

OAKVILLE, ON, March 17, 2014 /CNW/ - Wendy's, the restaurant that first brought the salad bar to quick service customers more than 30 years ago, is keeping it fresh and reinventing salads once again. The three new mouth-watering options - Asian Cashew Chicken Salad, BBQ Ranch Chicken Salad and Taco Supremo Salad - are now available in Canada and provide customers with freshly prepared ingredients delivering unrivaled taste in every bite.

The three chef-inspired flavours are part of Wendy's permanent salad menu in Canada and are available in full-size and half-size to give customers more options to meet their dietary needs and dining occasions. The half-size can also be purchased as part of Wendy's Pair 2 combinations, which can accompany a fountain beverage, bottle of Dasani, Small Frosty, a sour cream and chives baked potato, small chili or Jr. cheeseburger deluxe. Wendy's is providing salad consumers with fresh new tastes they would typically find in casual dining restaurants, but with the speed, convenience and price of a quick service restaurant.

"As a leader in the quick service restaurant segment when it comes to the salad business, we are delighted to continue offering the freshest options to our Canadian customers," said Lisa Deletroz, director of marketing for Wendy's Restaurants of Canada. "Our new premium salads feature innovative flavour profiles inspired by contemporary culinary trends and include the highest quality ingredients, made fresh every day. Our Canadian line of salads was both researched and tested in Canada. We are excited to provide our customers with fresh, new salad offerings in our Canadian restaurants."

The new salads are now available at Wendy's restaurants nationwide.

About the salads

Asian Cashew Chicken Salad - Nutritious and Delicious!
The fully-dressed full-size salad is only 370 calories, while the fully-dressed half-size has only 230 calories. Wendy's has gone beyond the predictable canned fruit and ginger dressing found in other Asian-inspired salads in favour of more contemporary, on-trend ingredients like fire-roasted edamame and red peppers sliced fresh in every Wendy's restaurant.

In addition to the hint of smokiness added by the edamame, Wendy's brings the heat with spicy roasted cashews dusted with garlic, onion, and sea salt, and a Light Spicy Asian Chili Vinaigrette made with chili garlic sauce, roasted peanuts, soy sauce, lime juice and brown sugar. The Asian Cashew Chicken Salad also features freshly sliced cucumbers, a lettuce blend made up of 11 different kinds of field greens topped with a warm and grilled chicken breast fillet, chopped fresh to order.

BBQ Ranch Chicken Salad - Backyard Barbeque in a Bowl
The BBQ Chicken Salad is a big, bold salad that is packed with flavour.  Inspired by the tastes of a good old-fashioned backyard barbeque, the savoury BBQ Ranch Chicken Salad uses premium ingredients often found around the grill, such as fire-roasted corn (paying homage to grilled corn on the cob), freshly diced tomatoes and Applewood-Smoked bacon that adds even more crunch.

The salad is served with a BBQ Ranch dressing made with real buttermilk, parmesan cheese, ancho chili pepper, honey and brown sugar. A warm, grilled chicken breast fillet adds the perfect amount of heat against cool produce, all drizzled with a honey barbeque sauce. The sharpness of shredded cheddar cheese complements the sweetness from the barbeque sauce. The salad also includes 11 different kinds of field greens that give a burst of freshness.

Taco Supremo Salad - True flavours of Mexico
The Taco Supremo salad is a tribute to the freshness and worldly famous flavour profile of Mexican cuisine Canadians know and love. It offers customers a salad composed of a crisp bed of fresh lettuce, rich meaty chili, ripe fresh tomatoes, red onions, tangy salsa, shredded cheddar cheese, sour cream and crunchy taco chips - a burst of flavour in every bite.

The Asian Cashew Chicken Salad, the BBQ Chicken Salad and the Taco Supremo Salad are available in Wendy's restaurants nationwide for a recommended price of $8.49 for the full-size; $4.99 for the half-size and $6.49 for the Pair 2 option.

Salad Innovation an Exciting Part of Wendy's Brand Transformation
Salad innovation is just one component of Wendy's ongoing brand transformation that includes the re-imaging of restaurants with a bold, contemporary look; an updated Wendy's logo; new crew uniforms; consumer-preferred menu boards; and smart, new packaging.

"Menu innovation is top of mind for Wendy's and it plays a huge role in the brand transformation the restaurant is going through this year," said Deletroz. "We are anticipating great feedback from Canadian customers regarding the new salads."

To support the new salad innovations, Wendy's launched a 30-second TV spot which will run nationally from today until mid-May. In addition, Wendy's Facebook page and YouTube channels will feature the unique web series entitled "Girlfriends at Wendy's Eating Salad & Talking About Stuff". The web series captures the lunchtime adventures of two friends as they catch-up over Wendy's new salad collection. They discuss topics from fashion and fitness to dating and relationships - sharing hilarious observations and insights along the way. Beginning on March 24th, tune in and become the third member of their lunchtime crew as they share their entertaining outlook on everyday life; then join in the conversation at facebook.com/WendysCanada.

About the Wendy's Company
Wendy's is one of the world's most successful restaurant companies with more than 6,500 restaurants worldwide.  More information about The Wendy's Company is available at www.wendys.ca.

Image with caption: "Taco Supremo Salad (CNW Group/Wendy's Restaurants of Canada)". Image available at: http://photos.newswire.ca/images/download/20140317_C5009_PHOTO_EN_37903.jpg

Image with caption: "BBQ Ranch Chicken Salad (CNW Group/Wendy's Restaurants of Canada)". Image available at: http://photos.newswire.ca/images/download/20140317_C5009_PHOTO_EN_37904.jpg

Image with caption: "Asian Cashew Chicken Salad (CNW Group/Wendy's Restaurants of Canada)". Image available at: http://photos.newswire.ca/images/download/20140317_C5009_PHOTO_EN_37905.jpg

SOURCE: Wendy's Restaurants of Canada

For further information:

Media contacts: 
Annemarie Gerber, 416-355-7419, annemarie.gerber@ketchum.com
Giovana Chichito, 416-355-7422, giovana.chichito@ketchum.com

**please note that images of the salads are available upon request

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