Innovative product displays enable consumers to make purchases with
their smartphones in Downtown Toronto
TORONTO, April 2, 2012 /CNW/ - Well.ca is bringing the first QR-code
virtual store in North America to downtown Toronto. Running from April
2 to 30, this exciting shopping experience allows users to skip the
line ups and have their favourite health, baby and beauty products
delivered to their homes.
"Well.ca is excited to bring the future of shopping to Canada. At
Well.ca our mission is to break down barriers to online shopping. We've
mashed together our love of smartphones, the convenience of e-commerce
and free shipping to do something no other retailer delivers," said Ali
Asaria, founder and CEO of Well.ca. "Our website and this virtual store
are perfect options for busy consumers who don't have time to wait in
line for a box of diapers or a tube of toothpaste."
To participate in the virtual shopping experience, consumers begin by
downloading the Well.ca app, available for iPhone, Android, Blackberry
or Windows Phone. Once installed, consumers can visit the virtual store
- a visual representation of the store shelves they are used to - scan
the product QR codes and check out on their phone. The process is
simple and hassle-free and includes free delivery across Canada.
"We applaud Well.ca for this innovation that brings a new way to serve
consumers where they live and work" says Gord Meyer, Marketing
Director, Procter & Gamble Canada
"Partnering with Well.ca is a perfect match to our desire to have our
brands at the forefront of the fast paced and ever-changing environment
of consumer digital experience."
The virtual store will feature well known brands such as Tide, Crest,
Head and Shoulders and Pampers. Those who are unable to visit the
virtual store will be able to access the offers throughout the month of
April at www.well.ca.
Lower Level Brookfield Place - Corner of Front and Bay Streets in
From the 181 Bay St. entrance, proceed down the escalators and toward
The Virtual store is located just outside the Union Station TTC Subway
Parking is available in Brookfield Place's underground parking
Well.ca is the largest health, baby and beauty e-commerce retailer in
Canada with offices in Guelph, Toronto and Waterloo. Founded in 2008 by
Ali Asaria, Well.ca carries more than 50,000 health, beauty, personal
care and household products and offers free shipping to almost all
Canadians. Well.ca focuses on giving customers a simple and hassle-free
shopping experience and provides a personalized touch to each package
shipped. Well.ca was recognized by Deloitte as one of the Technology
Fast 50 Companies to Watch and Ali Asaria was a finalist in Ernst and
Young's 2011 Young Entrepreneur of the Year awards.
Image with caption: "Commuters browse Canada's first virtual store in downtown Toronto. (CNW Group/Well.ca)". Image available at: http://photos.newswire.ca/images/download/20120402_C2217_PHOTO_EN_11845.jpg
For further information:
T: 519.489.7185 x 213 | C: 647-343-1497