Weleda Announces Partnership Benefiting Whole Planet Foundation

NEW YORK, March 11, 2014 /CNW/ - Weleda - pioneers of 100 per cent certified-natural skin care, proudly announces its partnership with Whole Planet Foundation for the second consecutive year. Together, they will invest in a future without poverty.

Weleda will donate $1.00 to Whole Planet Foundation for every two Weleda Body Care products purchased at Whole Foods Markets throughout the month of March, in an effort to help raise families out of the cycle of poverty through microlending.

Weleda's goal is to raise $10,000 to create 60 micro-loans benefiting Whole Planet Foundation, which has disbursed more than $32 million in microfinance programs to date, positively impacting more than 2.4 million people worldwide.  Every dime will go toward changing the lives of impoverished entrepreneurs.

"At Weleda, we believe in giving back to the local communities around the world where we grow our raw materials, and we're honoured to once again support Whole Planet Foundation," said Jasper van Brakel, CEO, Weleda North America. "By funding small loans to motivated and skilled, but impoverished individuals, we can empower them and give them a chance to create a livelihood and realize their true potential."

"A loan as small as $200 can spark change for an underprivileged entrepreneur, providing the means to secure an income," said Philip Sansone, president and executive director, Whole Planet Foundation. "We're grateful to Weleda for their support and for inspiring their fans to join the cause."

About Weleda
Weleda has been developing natural skin and hair care products since 1921. Today, over 80 per cent of Weleda's raw materials are organic, biodynamic or wild-crafted. Weleda uses the purest ingredients it can whenever possible - bringing the human being and nature together in harmony. Responsible interaction with the environment is of utmost importance: sustainability, fair trade, protection of resources and transparency are paramount for Weleda. www.weleda.com

About Whole Planet Foundation®
Founded in 2005, Whole Planet Foundation is a nonprofit organization established by Whole Foods Market in order to help alleviate poverty worldwide. The foundation's mission is to empower the poor in developing-world communities with microcredit loans that enable them to create businesses to lift them out of poverty. Whole Planet Foundation funds microlending programs through microfinance institution partners in the U.S. and across 59 countries. The nonprofit has disbursed more than $32 million through microlending partners. Learn more and donate online at wholeplanetfoundation.org.

Video with caption: "Video: Weleda Announces Partnership Benefiting Whole Planet Foundation". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140311_C4303_VIDEO_EN_37733.mp4&posterurl=http://photos.newswire.ca/images/20140311_C4303_PHOTO_EN_37733.jpg&clientName=Weleda&caption=Video%3A%20Weleda%20Announces%20Partnership%20Benefiting%20Whole%20Planet%20Foundation&title=WELEDA%20%2D%20Weleda%20Announces%20Partnership%20Benefiting%20Whole%20Planet%20Foundation&headline=Weleda%20Announces%20Partnership%20Benefiting%20Whole%20Planet%20Foundation

Image with caption: "Weleda (CNW Group/Weleda)". Image available at: http://photos.newswire.ca/images/download/20140311_C4303_PHOTO_EN_37730.jpg

SOURCE: Weleda

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For more information, contact Jenn Austin or Jennifer Thompson at elevator communications inc. | 416.363.6444


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