TOM*FW & We Are Wearables partner to showcase how fashion is being
disrupted by a new wave of computing
TORONTO, Aug. 14, 2014 /CNW/ - Toronto is getting a big dose of "firsts"
today as the first Men's Fashion Week hosts the first wearable
technology runway show in the city. Brain-sensing headbands, LED
helmets and a tech tie are just a few of the pieces curated for the
wearable technology fashion show that will take place at the Fairmont
Royal York hotel at 4:45PM EST August 14, 2014.
The show is presented by We Are Wearables, a Toronto-based organization
on a mission to make wearable tech accessible to both businesses and
consumers. Its goal is to facilitate innovation and adoption of this
emerging technology which is changing the face of both technology and
fashion. The group is responsible for the largest recurring wearables
meetup in the country which takes place at MaRS Discovery District
Centre every month and now has a community of over 1,300 members in the
The runway show was designed to showcase the spectrum of wearable
technology from devices that help you better know yourself, like
InteraXon's brain-sensing headband Muse, to jackets and other clothing
that add a greater level of visibility through the use of LEDs, such as
MeU's LED Panels.
"Wearable technology is as much about function as it is about design. We
Are Wearables has selected pieces which have married the two
perfectly," said Founder of We Are Wearables, Tom Emrich. "It is a huge
win for this emerging technology to have it walk down the runway at a
prestigious fashion week. Fashion is a critical component to wearables
success. In order for this technology to be adopted, it needs to be
something that people will want to wear. Our hope is that this show
will highlight how stylish these pieces can be".
Many of the pieces selected for the show are Canadian companies or
designers from Toronto. InteraXon's brain-sensing headband Muse is a
brain fitness tool that helps you do more with your mind by detecting
and measuring your brain activity and then guiding your through a set
of exercises to help you improve your concentration and find calm.
OCAD's The Social Body Lab will be showcasing its wearable bike lights,
Vega Edge. Its LED lights add increased visibility and a new form of
flare to any outfit by clipping them on pieces of clothing or
accessories using magnets. LEDs are also at the heart of the outfit
showcasing MeU panels by a company of the same name. MeU's LED panels
can be customized with text or images using an app on your smartphone
and the company have created custom animations for the event.
The runway show also brings pieces from outside the city. Austria's
UTOPE will be showing its Sporty Supaheroe Jacket while Canadian-born
but Sweden-based designer Angella Mackey of Vega, will be featuring her
bomber jacket. Both have integrated LED lights into the jackets
themselves. And an LED helmet and computerized tie will be featured
from two designers from Calgary, Jeff de Boer and Hannah Newton.
The Wearable Technology runway show occurs after We Are Wearables
Founder, Tom Emrich, gives a TOM*Talk on "Wearing Our Tech" which
explores how the worlds of fashion and technology are colliding and
breaks down the landscape of this type of technology which is growing
at rapid rate.
About We Are Wearables
We Are Wearables is on a mission to help consumers and businesses
navigate the emerging space of wearable technology. We aim to foster
adoption and innovation by making wearable technology more accessible
and provide a platform to discuss the impact wearable tech has on our
everyday lives and our businesses. We do this by offering a series of
events in various cities which bring together wearable startups and
thought leaders along with workshops, training and consulting services
for businesses who are starting to explore the potential of this new
tech. Learn more at www.wearewearables.com and follow us on Twitter at @WeAreWearables.
About Tom Emrich
Tom Emrich is a wearable tech evangelist. He is Founder of We Are
Wearables, an organization dedicated to fostering adoption and
facilitating innovation in wearable tech through events, education,
collaboration and resources. He is also co-founder of Wearable App
Review, the first app review site for wearables including Android Wear,
Google Glass, Pebble and more. Tom writes about wearables and other
emerging tech like the Internet of Things and 3D Printing for a number
of sites including MobileSyrup, BetaKit and Designers of Things of
which he is the Editor. He has a background in product marketing,
development and strategy and has created many apps for mobile and
wearable platforms including Google Glass apps Glass Eats and Stay
Glassy, TTC. He is also a Google Glass Explorer. Follow him on Twitter
Image with caption: "Toronto Men's Fashion Week Premiers Wearable Technology Show (CNW Group/TOM, Toronto Men's Fashion Week)". Image available at: http://photos.newswire.ca/images/download/20140814_C7241_PHOTO_EN_42437.jpg
SOURCE: TOM, Toronto Men's Fashion Week
For further information:
For more information on We Are Wearables, visit www.wearewearables.com. For more information on TOM*FW visit www.tomfw.com.