TORONTO, Sept. 20, 2012 /CNW/ - Today, SUBWAY® Canada and Walt Disney
Studios Motion Pictures Canada officially announced their first
collaboration in Canada. "Frankenweenie" will be the first Disney
feature film to incorporate a national promotional campaign with a
quick service restaurant in the country since Disney's nutritional
guidelines were introduced in 2006. Disney's "Frankenweenie," directed
by acclaimed filmmaker Tim Burton, opens across Canada on October 5,
"Working with SUBWAY® Restaurants is a great fit for Disney," says Greg
Mason, Vice President, Marketing, Walt Disney Studios Motion Pictures
Canada. "We are delighted to have the opportunity to work with a
company that shares Disney's desire to promote healthy eating and
making a healthy lifestyle fun for families across Canada."
For a limited time, Kids Paks will come inside one of six reusable "Frankenweenie"-themed bags, designed by the film's creator, Tim Burton, with a glow
stick for Halloween. SUBWAY® Canada has further plans to promote the
upcoming action-packed feature from Walt Disney Animation Studios "Wreck-it Ralph" later this fall and an all-star lineup of Disney releases into 2013.
In recent years, SUBWAY® Canada has focused heavily on improving their
health offerings - from the introduction of 8 sandwiches under 6 grams
of fat to the 2011 launch of an interactive, online tool that instantly
calculates the nutritional value of your customized SUBWAY® sandwich,
to the brand's major marketing effort, Commit to Fit. And now, SUBWAY®
Restaurants has expanded their menu to include a side of apple slices
in every SUBWAY® Kids Pak and available as a SUBWAY® Combo option. The
Kids Pak also includes a 4" sandwich and a juice box.
"We're very proud of our collaboration with Walt Disney Studios Motion
Pictures in Canada and excited about the opportunities it opens up for
both of the brands," says Kathleen Bell, Director of Marketing for
SUBWAY® Restaurants in Canada. "SUBWAY® Restaurants and Disney are
closely aligned in support of health and wellness and this will bring
our combined message into our more than 2,600 stores across the
Television advertising in support of the promotional collaboration
launched this week. The campaign includes English and French :30s and
:15s television spots, digital big box and pre-roll. The creative was
designed by kbs+p, media buying by Carat and public relations and
social support by Veritas Communications.
About SUBWAY® Restaurants
SUBWAY® Restaurants is the world's largest submarine sandwich franchise,
with more than 34,600 restaurants in 98 countries and more than 2,600
restaurants in Canada. In 2011, the SUBWAY® chain surpassed McDonald's
in the number of restaurant locations worldwide. Headquartered in
Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred
DeLuca and Dr. Peter Buck in 1965. For more information about the
SUBWAY® chain, visit www.SUBWAY.ca.
SUBWAY® is a registered trademark of Doctor's Associates Inc.
From creative genius Tim Burton ("Alice in Wonderland," The Nightmare
Before Christmas") comes "Frankenweenie," a heartwarming tale about a
boy and his dog. After unexpectedly losing his beloved dog Sparky,
young Victor harnesses the power of science to bring his best friend
back to life—with just a few minor adjustments. He tries to hide his
home-sewn creation, but when Sparky gets out, Victor's fellow students,
teachers and the entire town all learn that getting a new "leash on
life" can be monstrous.
A stop-motion animated film, "Frankenweenie" was filmed in black and
white and rendered in 3D. The talented voice cast includes: Catherine
O'Hara, Martin Short, Martin Landau, Charlie Tahan, Atticus Shaffer,
Robert Capron, Conchata Ferrell and Winona Ryder.
Presented by Disney, "Frankenweenie" is directed by Tim Burton, produced
by Tim Burton and Allison Abbate, based on a screenplay by John August,
based on an original idea by Tim Burton. "Frankenweenie" releases in
theatres on October 5, 2012.
About "Wreck-It Ralph"
From Walt Disney Animation Studios and Emmy®-winning director Rich Moore
comes "Wreck-It Ralph," a hilarious, arcade-game-hopping adventure. For
decades, Ralph (voice of John C. Reilly) has been overshadowed by
Fix-It Felix, Jr. (voice of Jack McBrayer), the good-guy star of their
game who always gets to save the day. Tired of playing the role of a
bad guy, Ralph takes matters into his own massive hands and sets off on
a journey across the arcade through multiple generations of video games
to prove he's got what it takes to be a hero.
On his quest, Ralph meets tough-as-nails Sergeant Calhoun (voice of Jane
Lynch) from the first-person action game Hero's Duty, and feisty misfit
Vanellope von Schweetz (voice of Sarah Silverman) from the candy-coated
cart racing game, Sugar Rush, who may just be his first real friend.
But everything changes when a deadly enemy is unleashed, threatening
the entire arcade and Vanellope herself. Ralph finally gets his chance
to save the day—but can he do it in time? "Wreck-It Ralph" crashes onto
the big screen on November 2, 2012, in Disney Digital 3D™ in select
SOURCE: SUBWAY RESTAURANTS
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