Walmart's Super-Premium Pet Food Helps Pets Eat Well and Live Better

Pure Balance pet food line offered at everyday low prices, exclusive to Walmart

MISSISSAUGA, ON, Sept. 1, 2015 /CNW/ - Your family's best friend deserves the very best. Walmart Canada announced today the launch of Pure Balance, a super-premium pet food without the premium price tag. Available exclusively at Walmart stores across Canada and on Walmart.ca, Pure Balance is the retailer's newest holistic pet food line, which includes no soy, wheat or corn additives, artificial colours, preservatives or chicken by-products at an everyday low price.

Pure Balance dog and cat food is formulated to contain a simple and well-balanced mix of quality nutrients, while avoiding unnecessary additives. The first and primary ingredient is real protein, such as lamb, salmon or poultry. Each flavour has been formulated without fillers, artificial flavours and artificial preservatives. Additionally, the recipes have been developed to support overall health and well-being.

"The same great care that goes into feeding our families applies to our pets as well," said Sandra Farwell, vice president of brand management and private label at Walmart Canada. "That's why Walmart is proud to provide Canadian families with a quality product like Pure Balance at an affordable price. Pet owners can have peace of mind knowing they're serving their beloved pets premium food made with pure ingredients."

Walmart's Pure Balance line currently features dry dog food options such as Chicken & Brown Rice, Lamb & Brown Rice and Grain Free Salmon & Pea. Pricing starts at $14.93 for a 3.6 kg bag of dry dog food.

Planned for October 2015, Walmart will introduce the Pure Balance line of dry cat food featuring options such as Chicken & Brown Rice, Grain Free Salmon & Pea, an Indoor & Hairball Control Formula and a Kitten Formula.

About Walmart Canada
Walmart Canada operates a growing chain of 395 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, www.walmart.ca, is visited by 450,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $230 million to Canadian charities. Additional information can be found at walmartcanada.cafacebook.com/walmartcanada and at twitter.com/walmartcanada.

SOURCE Walmart Canada

For further information: For media inquiries, please contact: Felicia Fefer, Manager, Marketing Communications, Walmart Canada, ffefer@wal-mart.com, 905.821.2111 ext 74466

RELATED LINKS
www.walmart.ca

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