TORONTO, Dec. 14, 2016 /CNW/ - On Saturday, December 17, Walmart Canada will match donations made by individuals to Salvation Army Christmas kettles located in its stores nationwide up to a maximum of $100,000.
In addition, Walmart Canada will contribute $80,000 to CTV Toy Mountain in Toronto, Ottawa, Vancouver and Winnipeg. This will support the purchase of new toys that will be distributed to children in need this Christmas.
"Since 2007, Walmart Canada and its customers have donated more than $22 million to The Salvation Army through our Christmas kettle campaign," says Major Les Marshall, Territorial Public Relations and Development Secretary. "We rely heavily on, and are truly grateful for, the support of our generous donors who make it possible for us to assist over 1.9 million vulnerable people each year."
With a $21-million fundraising goal, the Christmas kettle campaign enables local Salvation Army units to work with struggling individuals and families and help with basic necessities such as food, clothing, shelter and other provisions. Contributions will also support The Salvation Army's life-changing programs, such as substance abuse recovery, housing supports, job and life-skills training, and education classes, that help people find a way out of poverty, permanently.
Donations to the 2016 Christmas Campaign can be made at SalvationArmy.ca or FilltheKettle.com, by calling 1-800-SAL-ARMY (725-2769), at your local kettle, or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.
About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. For over 130 years, The Salvation Army has given hope and support to vulnerable people in 400 communities across Canada and in 128 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca.
About Walmart Canada
Walmart Canada operates a growing chain of more than 405 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, walmart.ca is visited by 600,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated $250 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
SOURCE The Salvation Army
For further information: John McAlister, National Director of Marketing and Communications, The Salvation Army, 416-467-3186, firstname.lastname@example.org, www.SalvationArmy.ca; Anika Malik, Senior Manager of Corporate Affairs, Walmart Canada, email@example.com, 416-562-8193