Walmart Canada Helps Salvation Army Fill the Kettle

TORONTO, Dec. 17, 2015 /CNW/ - On Saturday, December 19, Walmart Canada will match donations made by individuals to Salvation Army Christmas kettles located in its stores nationwide up to a maximum of $100,000.

In addition, Walmart Canada will contribute $70,000 to CTV Toy Mountain in Toronto, Ottawa, Vancouver, Ontario Great Lakes (Oakville Place, Burlington Mall and Lime Ridge Mall in Hamilton) and Winnipeg. This will support the purchase of new toys that will be distributed to children in need this Christmas.

"Since 2007, Walmart Canada and its customers have donated more than $19 million to The Salvation Army," says Major Les Marshall, Territorial Public Relations and Development Secretary. "We rely heavily on, and are truly grateful for, the support of our generous donors who come alongside us to help provide 1.8 million vulnerable people a better tomorrow."

With a $21-million fundraising goal, the Christmas kettle campaign enables local Salvation Army units to work with individuals and families and help with basic necessities such as food, clothing, shelter and other provisions. Contributions will also enable The Salvation Army to provide life-changing programs, such as substance abuse recovery, housing supports, job and life-skills training, and education classes, to help people find a way out of poverty, permanently.

Donations to the 2015 Christmas Campaign can be made at or, by calling 1-800-SAL-ARMY (725-2769), at your local kettle, or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.

About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. For 130 years, The Salvation Army has given hope and support to vulnerable people today and every day in 400 communities across Canada and more than 125 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

News releases, articles and updated information can be found at

About Walmart Canada
Walmart Canada operates a growing chain of 396 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, is visited by 450,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $230 million to Canadian charities. Additional information can be found at, and at

SOURCE The Salvation Army

Image with caption: "The Salvation Army logo (CNW Group/The Salvation Army)". Image available at:

For further information: John McAlister, National Director of Marketing and Communications, The Salvation Army, 416-467-3186,,; Anika Malik, Manager Corporate Affairs, Walmart Canada,, 416-562-8193.


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