Dartmouth, Nova Scotia firm Ad-Dispatch selected to build interactive Spider-Man app for
over 4,000 U.S. and Canadian Walmart stores
Walmart Canada will carry over 100 Spider-Man products online and
MISSISSAUGA, ON, July 10, 2012 /CNW/ - Spider-ManTM fans are swinging into Walmart Canada this summer following the highly anticipated release of The Amazing Spider-Man on July 3. Walmart, Sony Pictures Home Entertainment and Marvel
Entertainment have teamed up for an unprecedented partnership to offer
customers the ultimate Spider-Man experience at Walmart Canada stores.
"We're thrilled to be the destination for all things Spider-Man," said
Jeff Tate, marketing manager at Walmart Canada. "From DVDs to action
figures and apparel, we've got just about everything for Spider-Man
fans across the country."
Walmart Canada has also launched the "Web-Slinger" augmented reality
mobile app. Built by Nova Scotia emerging technologies firm,
Ad-Dispatch, for Walmart U.S. and Walmart Canada, this interactive app
enables customers to take photos with a life-size 3D interactive
Spider-Man and make him come to life in the Walmart flyer pages.
Customers can then unlock game features by visiting multiple locations
within the store while playing the app's web shooter game.
To play the Webshooter Game
Step 1: Download the app from iTunes App Store or the Google Play Store.
Step 2: View the Spider-Man image in the July 6th-12th Walmart flyer in the "Meet Spidey" mode to make him come to life in the flyer.
Step 3: Visit your local Walmart to take pictures with Spider-Man by using the "Meet Spidey" mode.
Step 4: Use the App's Webshooter game mode to save the world from the
"We're thrilled to be working with Walmart Canada and Walmart U.S. on
this project. Our team is very proud to be able to showcase the talent
that exists here in Nova Scotia, on a global scale," said Jonathan
Burns, vice-president of sales and managing partner at Ad-Dispatch.
"We're delighted to be able to introduce this new, interactive
technology to our customers," said Zach James, director of category
marketing at Walmart Canada. "We're continually striving to provide a
better shopping experience for our customers, and this technology gives
them the ability to experience Spider-Man at Walmart on a whole new
The "Web-Slinger" augmented reality mobile app and Spider-Man
merchandise is available today.
A few featured items
Amazing Spiderman® 2-in-1 Digital Camcorder for capturing still pictures and movies -- $39.98
Amazing Spider Man - electronic figure with lights, sounds and a missile launcher -- $24.92
Spider-Man 3 starring Tobey Maguire, James Franco and Kirsten Dunst -- $5.00
Spider-Man 6V Electric Quad Racer - See www.walmart.ca for prices and availability
Spider-Man aqua shoes for infants - See www.walmart.ca for prices and availability
About Walmart Canada
Walmart Canada operates a growing chain of discount stores and
supercentres with more than 330 locations nationwide serving more than
one million customers each day. With nearly 90,000 associates, Walmart
Canada is one of Canada's largest employers and is recognized by
Waterstone Human Capital as having one of Canada's top 10 corporate
cultures. Walmart Canada is focused on helping Canadian families in
need. Since 1994, Walmart has donated and raised more than $160 million
to Canadian charities and not-for-profit organizations.
Ad-Dispatch is a North American leader in Augmented Reality development, building
AR applications for mobile, online, live event kiosk and stadium big
screen environments. Today, Ad-Dispatch has two divisions focusing on
web video and radio production as well as Augmented Reality.
Ad-Dispatch has twice been named to the list of Profit Magazine's 100
Fastest Growing Companies in Canada (2009 & 2010) as well Progress
Magazine's Top 25 Fastest Growing in Atlantic Canada (2009 & 2010,
2011). President Nathan Kroll has been honoured with the BDC Nova
Scotia Young Entrepreneur of the Year and Ernst & Young Entrepreneur of
the Year (Technology).
SOURCE WAL-MART CANADA CORP.
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