Vitality Reports Third Quarter Results

Trading Symbol: VPI

VANCOUVER, Dec. 30, 2016 /CNW/ - The financial results of the Company for the three months ended October 31, 2016 show a net loss of $41,512 or $0.00 per share compared to a net loss of $44,738 or $0.00 per share for the same period last year.  Sales for the three months ended October 31, 2016 increased 34% to $45,452 (2015 - $33,899).  The Company's general and administrative expenses for the three months ended October 31, 2016 was $74,557 (2015 - $67,341) as the Company focused its efforts on expanding distribution and sales from Western Canada to a national presence, including selecting a national distributor and advertising in national trade and consumer publications.

Vitality attended and exhibited at CHFA East - Canada's largest natural health trade show and conference in September 2016 in Toronto, Ontario to launch the product line nationally.  During the show, the Company met with national brokers, distributors and retailers at its own booth, sold products and provided information to prospective buyers.  Following CHFA East, VITALITY Power Iron + Organic Spirulina won Silver for Consumer Choice - Women's Products - 2016 alive Awards (www.alive.com).

Vitality products are available for sale in 375 retail stores (2015 - 240 retail stores) located across Canada. In October 2016, Vitality entered into 25 Thrifty Foods stores in Western Canada.  A full list of the retailers is available at www.vitality.ca.

The Company's condensed interim financial statements and management's discussion and analysis for the nine months ended October 31, 2016 and 2015 are available on the SEDAR website at www.sedar.com.

On behalf of the Board of
VITALITY PRODUCTS INC.

"W. Douglas Grant" (signed)

__________________________________
W. Douglas Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Vitality Products Inc.

For further information: W. Douglas Grant, President & CEO at (604) 683-6611 or info@vitality.ca

RELATED LINKS
http://www.vitality.ca

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