MONTREAL, Aug. 26, 2015 /CNW Telbec/ - With the goal of maximizing the reach of its film and audio-visual services in Quebec and internationally, TVA Group is modernizing the Vision Globale image by transforming it into a brand whose reputation is already well established in the industry: MELS.
All of the teams' strengths and creative talents are now unified under the MELS brand, which includes post-production and special effects services, studio and equipment rentals, asset management and the production of deliverables for distribution and broadcast.
"It's the brand's strength and reputation that convinced us to go forward as MELS, a brand known for offering exceptional business opportunities, both locally and internationally," says Julie Tremblay, President and CEO of Media Group and TVA Group Inc. "TVA Group also expects to be an active supporter of MELS development efforts in its current markets as well as in future markets in Quebec and throughout the world. By leveraging an integrated offer, the company will continue its renowned success."
A distinguishing new logo
The rebranding is accompanied by a new MELS logo, which can be viewed here. The modern usage of massive typefaces gives the MELS brand an imposing and prestigious character. The impression that emerges is that of being a strong and leading player in the industry, which corresponds to the desired positioning for the company.
A new Website
To promote MELS and its services, a new website is now available at www.mels-studios.com.
MELS is Canada's largest film and television services business. The company's services cover all the rental needs of film studios, including cameras and lighting, visual effects, post-production and image restoration, as well as the management and production of deliverables for distribution and broadcast via film, television, internet and mobile telephony networks.
Acquired by TVA in 2015, MELS is a leader in media and entertainment services. The company's offer, unequalled in North America, includes 18 world-renowned studios totalling 250,000 square feet, technologies to support the most ambitious projects and an extremely talented and highly skilled workforce.
About TVA Group
TVA Group Inc., a subsidiary of Quebecor Media Inc., is an integrated communications company involved in the broadcasting, production and distribution of audio-visual products, and magazine publishing. TVA Group is the largest producer and distributor of French-language entertainment, information and public affairs programming, and one of the largest private production companies. Its class B shares are listed on the Toronto Stock Exchange under the symbol TVA.B.
SOURCE TVA Group
Image with caption: "MELS (CNW Group/TVA Group)". Image available at: http://photos.newswire.ca/images/download/20150826_C9556_PHOTO_EN_44158.jpg
For further information:
Véronique Mercier, Vice-President, Communications, Media Group and TVA Group Inc., 514 598-3972