OTTAWA, May 17, 2012 /CNW/ - The Forest Products Association of Canada
(FPAC) is today unveiling a new industry-led vision that outlines where
the forest industry sees itself by the year 2020. Through its
accompanying goals, the vision will challenge companies, governments
and other partners to find innovative ways to further transform the
sector to reach its potential.
Under the brand of "Canada's Natural Advantage", the FPAC vision states
that "by 2020, the Canadian forest products industry will power
Canada's new economy by being green, innovative and open to the world.
It is a place to grow and prosper."
Vision 2020 sets out three ambitious goals for the sector:
PRODUCTS: Generate an additional $20 billion in economic activity from
new innovations and growing markets
PERFORMANCE: Deliver a further 35% improvement in the sector's
PEOPLE: Renew the workforce with at least 60,000 new recruits including
women, Aboriginals and immigrants
"Canada's forest products industry has already made significant progress
in becoming more competitive, in tackling new markets, in developing
innovative new bio-products from wood fibre and in greening our
operations," says the President and CEO of FPAC, Catherine Cobden.
"However we do not intend to rest on our laurels. This vision will
inspire us to go even further to ensure a vibrant path for the industry
in the years ahead."
"The Government of Canada is proud of the unprecedented investments we
have made in the evolution of Canada's forest industry and applaud the
industry for its ongoing transformation," says the Honourable Joe
Oliver, Minister of Natural Resources. "Our Government supports the
development of new, innovative products and technologies, and growing
markets so that Canada's forest sector will continue to be on a strong
footing into the future."
"Through commitment to innovation in our businesses, sustainability
performance and markets, we are an industry on the move", says Jim
Lopez the President and CEO of Tembec Inc. and Chairman of the Board at
FPAC. "We are determined to continue to work with partners including
government so that our vision becomes a reality and Canada's leadership
position in a highly competitive global marketplace is assured."
"Vision 2020 outlines three key areas for future success -- People,
Products and Environmental Performance -- and is consistent with where
the industry is going to ensure profitability and sustainability." says
Richard Garneau, the President and CEO of Resolute Forest Products.
"Vision 2020 demonstrates the dynamic direction of the forest sector
and its future contribution to the economy and job creation in Canada
and its rural communities."
FPAC will be taking its vision and challenge across Canada and expects
to report back with concrete suggestions on reaching its three goals
later this year.
FPAC provides a voice for Canada's wood, pulp, and paper producers
nationally and internationally in government, trade, and environmental
affairs. The $57-billion-a-year forest products industry represents 2%
of Canada's GDP and is one of Canada's largest employers operating in
hundreds of communities and providing 230,000 direct jobs across the
SOURCE FOREST PRODUCTS ASSOCIATION OF CANADA
For further information:
Executive Director, Public Relations
Forest Products Association of Canada
email@example.com 613-563-1441 x313
Follow us on Twitter: @FPAC_APFC