Visa Debit Takes Off at WestJet

WestJet joins list of Canadian merchants implementing Visa Debit payment technology

TORONTO, Jan. 9, 2012 /CNW/ - Visa Canada and WestJet today announced that Canadian card holders can now use Visa Debit to purchase airline tickets online and through the airline's Sales Super Centre. With Visa Debit, card holders can safely and conveniently pay directly from their bank account for air travel.

"We're thrilled to enable WestJet with the benefits of Visa Debit technology," said Mike Bradley, Head of Product, Visa Canada.  "By offering Visa Debit, WestJet is providing greater choice and functionality for its customers, while Visa's layers of security protect cardholders whether they're transacting by phone or online."

Visa Debit allows one-step online electronic debiting of funds without requiring customers to sign in to their bank account, and is backed by Visa's multiple layers of security, which helps to reduce the risk of fraud through Visa's Zero Liability Policy, Verified by Visa®, E-Promise, AVS (Address Verification Service) and CVV2 (the three-digit code).

"We're pleased to offer this new payment opportunity for guests," said d'Arcy Monaghan, WestJet Director, Distribution Strategy. "Offering multiple payment options is in line with our commitment to a great guest experience."

Visa employs a layered approach to its fraud prevention efforts, including Zero Liability, which protects card holders against fraud if a stolen Visa card is used to purchase goods in person, online, by mail or by phone. For more information about Visa's Zero Liability Policy, visit www.visa.ca.

About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

About WestJet
WestJet is Canada's favourite airline, offering scheduled service throughout its 71-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom and leather seats on its modern fleet of 97 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 38 aircraft through 2018, WestJet strives to be one of the five most successful international airlines in the world.

Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
Subscribe to WestJet on YouTube at www.youtube.com/westjet 

SOURCE VISA Canada Corporation

For further information:

Erin Sufrin, Visa Canada, 416-860-3869, esufrin@visa.com

Robert Palmer, Media Relations, 1-888-WJ 4 NEWS (1-888-954-6397), media@westjet.com.

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VISA Canada Corporation

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