Analysis Shows Marketers Embracing Advanced Targeting Options
NEW YORK, Feb. 13, 2014 /CNW/ - Videology – one of the world's largest video advertising platforms – today released its 4th quarter 2013 findings on the video advertising market in Canada, showing diversification and strong growth among advertisers and publishers.
According to the analysis, which is based on over 127 million impressions delivered via Videology's platform from October through December 2013, total impressions on the platform grew 65% year over year and 29% quarter over quarter. One half took advantage of the advanced targeting capabilities available on digital video.
Year over year, the Auto sector grew more than any other category on the platform, with a 5 times increase in total impressions from Q4 2012. Share of total video spending in the auto category also rose from 9% to 16% quarter over quarter (a 78% increase in total impressions quarter over quarter).
Additional highlights from the Q4, 2013 Canada Video Market At-A-Glance include:
- With 50% of campaigns running on Videology's platform now classified as "agnostic" – meaning advertisers allow the system to optimally deliver across the screens that will deliver the best outcome to achieve campaigns goals – ads on connected TV increased 59% year over year and grew 35% quarter over quarter.
- While 30-second ads proved most popular on the platform in Q3, 15-second ads took the top spot in Q4, comprising 66% of all ads and increasing share 11 percentage points quarter over quarter.
- Of the 62% of advertisers using "advanced" targeting, 39% utilized geo-targeted advertising and 21% used online consumer behavior to retarget their ads.
The full Canada Video Market At-A-Glance and other country-specific versions are available on the Videology website.
Videology (videologygroup.com) is one of the world's largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information, contact Michele Skettino at Michele@videologygroup.com or 917-653-0073.
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