Video Premiers at the Olympics - Mussel Industry Council Launches New
Lifestyle Video at Atlantic Canada House

CHARLOTTETOWN, Feb. 23 /CNW/ - The Mussel Industry Council is launching two new lifestyle videos at the Vancouver 2010 Olympic Winter Games. In addition to providing fresh blue cultured mussels three-times daily at Atlantic Canada House on Granville Island, the Mussel Industry Council will be screening its new lifestyle videos.

"As part of our campaign to educate the consumer about fresh blue cultured mussels, we have developed a variety of videos," says Linda Duncan, Executive Director, Mussel Industry Council. "Our discovermussels.com website already has some great how-to videos available. At Atlantic Canada House, we plan to introduce two new lifestyle videos, which promote mussels as the perfect food for entertaining and for family dinners."

Throughout the two-week period of Atlantic Canada House operations, fresh blue cultured mussels will be prepared by Atlantic Canadian chefs and student chefs and offered to visitors for tasting. During this time, videos on how to buy, store and prepare mussels will be shown on big screens throughout the venue. The videos will also demonstrate how mussels can be a key ingredient for gatherings and family dinners, featuring parents and children enjoying some quality-time over bowls of mussel pasta.

"Research shows that the biggest barrier to consumers when it comes to buying mussels is their knowledge of how to purchase, store and prepare them," says Duncan. "Fresh blue cultured mussels are healthy, tasty and an easy food to prepare. At Atlantic Canada House, visitors will be able to see and taste this first-hand."

Fresh blue cultured mussels are a great fit with the fun, health and fitness featured at during the Olympic Games. They are a healthy food alternative that is high in Omega 3s, low in fat (2.2 g fat per 100 g mussel meat) and have high levels of daily requirements for zinc, vitamin C and Iron. Mussels have also achieved international recognition as sustainable seafood. Recently, Monterey Bay Aquarium has identified cultured Farm Mussels as a "Super Green," meaning that it is good for human health and does not harm the oceans. The Super Green list highlights products that are currently on the Seafood Watch "Best Choices" (green) list. They feed naturally with no additives and their seed is also collected naturally from the environment where they are grown.

About The Mussel Industry Council

The Mussel Industry Council is a newly-established organization, dedicated to promoting mussels in the United States and Canada. The Council represents processors from the four Atlantic provinces and Quebec, including: AquaPrime Mussel Ranch Ltd., Atlantic Aqua Farms Partnership, Badger Bay Mussel Farms, Confederation Cove Mussels Co. Ltd., Country Harbour Sea Farms Ltd., L&C Fisheries/Green Gables Mussels, Indian Point Marine Farms Ltd., Norlantic Processors, Prince Edward Aqua Farms Inc., Tracadie Bay Aqua Farms Inc. To discover more about mussels and the people who grow them, visit www.discovermussels.com.

About Atlantic Canada House

Discover the best of Canada's East Coast at Atlantic Canada House on Granville Island. For two weeks during the 2010 Vancouver Olympic Winter Games you'll experience our famous East Coast hospitality, right here on the West Coast. From daily shows and nightly concerts, to incredible cuisine, Atlantic Canada House will highlight the rich and varied culture of this region.

Atlantic Canada House is a pan-Atlantic partnership comprised of the Government of Canada, represented by the Atlantic Canada Opportunities Agency, and the Governments of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

Come on over and join in the fun, you're always welcome at our house! For more information on Atlantic Canada House visit us at www.atlanticcanadahouse.ca

SOURCE MUSSEL INDUSTRY COUNCIL

For further information: For further information: Marie-France LeBlanc, (902) 491-2540

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MUSSEL INDUSTRY COUNCIL

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