TORONTO, May 26 /CNW Telbec/ -
TITLE: Leighton Meester, the new global hair ambassador for Herbal
Essences explores the never ending styling possibilities with HE products
in a behind-the-scenes beauty and fashion photo shoot
DATE OF FEED: Wednesday, May 26, 2010
TIME OF FEED: 2:35 - 3:05 pm ET Continuous Loop
COORDINATES: Anik F2 C
------------ Transponder 3B
Audio subcarrier 6.2 and 6.8
Downlink frequency 3820 vertical
Herbal Essences is first worldwide beauty campaign for actress
Leighton Meester is the new global hair ambassador for Herbal Essences, the hair care brand renowned for empowering women to explore luscious styling possibilities every day. The multi-talented artist has found fame both for her range as an actress and for her eagerly anticipated appearances on the red carpet and at industry events, where her love of fashion and beauty reveals her fun and witty personality.
Leighton Meester has taken the TV world by storm as the deliciously devilish Blair Waldorf on CW's hugely popular drama, "Gossip Girl," the series based on the best-selling books and brought to television by Executive Producers Josh Schwartz and Stephanie Savage.
In her new role with Herbal Essences, Leighton Meester will be featured in print advertorials in national magazines starting this summer and on HerbalEssences.com and Facebook.
In this footage, Leighton Meester is featured with her stylist Charles Baker Strahan, celebrity stylist for Herbal Essences, exploring and discussing styling possibilities with HE products for a behind-the-scenes beauty and fashion photo shoot.
B-Roll Visuals Include:
- The B-roll packages includes a key film which shows Leighton Meester
and Charles Baker Strahan, celebrity stylist for Herbal Essences and
Leighton's hairstylist, interacting, talking about and using Herbal
Essences products; plus general background films that show the looks
- Leighton being photographed with various looks
- Leighton and Charles' interviews
SOURCE PALETTE PR
For further information: For further information: Martin Waxman, Palette PR, (416) 569-0501; Melissa Montgomery, P&G Beauty, (416) 730-6747; Technical contact number - satellite feed: Duncan Smith, CFA Communications, (416) 504-5071, No.322