Video B-Roll Available via CNW - Lifesaving Society Launches New Survival Swimming Program

Swim to Survive+™(Plus) Equips Tweens With Survival Skills That Could Help Save Them And Their Friend

TORONTO, June 20, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  On Thursday, June 21, 2012, the Lifesaving Society will announce its new Swim to Survive+™ program aimed at children in Grade 7 (11 to 12 years of age). This new program follows on the heels of, and complements, the Lifesaving Society's highly successful Swim to Survive program that has been provided to over 400,000 Grade 3 children since its inception in 2005.

SHOT LIST:

  1. Barbara Byers announcing Swim to Survive+
  2. Barbara Byers explaining Swim to Survive+
  3. Barbara Underhill announcing her support
  4. Kids in pool demonstrating elements of Swim to Survive+


WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=556

           
TIME OF POSTING:           Approximately 3:00 p.m.
DATE OF POSTING:           June 21, 2012
           

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.


STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Andrea Burmaster / Danielle D'Agostino
PRAXIS
andrea@praxispr.ca / Danielle@praxispr.ca
O: 905-949-8255 x 231 / 233
C: 416-453-2218 / 9416-525-6725

For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.

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This material is offered for free and unrestricted news use.

CNW VIDEO SERVICES.

SOURCE CNW Broadcast Services

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CNW VIDEO SERVICES, TORONTO (416) 863-5612

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