LONDON, July 7, 2015 /CNW/ -
Global Messaging App Boosts Regional Management Teams to Increase Presence Worldwide
Viber, one of the world's leading messaging apps with more than 573
million users worldwide, today announced a new global management
structure to adapt to the needs of the fast-growing business and
implement growth activities across new markets. The move includes two
new senior appointments: Scott Nelson, who will head up Viber North
America; and Atanas Raykov, who takes on the role of general manager
Viber, Central and Eastern Europe. As part of this expansion, Viber has
moved to a pan-regional strategy, with the global management team
taking responsibility for the following areas:
• Scott Nelson is newly appointed as Head of Viber North America.
• Crystal Lee, previously Country Manager for Viber Philippines, has
been promoted to head up South East Asia, including Indonesia,
Singapore, Malaysia, Vietnam, Thailand and Myanmar. As part of the
move, Viber's marketing activities in Vietnam will now be run under
Lee's management from its South East Asia hub, based in Manila.
Kristian Melquiades continues as General Manager for Viber Philippines,
responsible for the domestic business strategy and increasing Viber's
presence in the Philippines through local partnerships.
• Atanas Raykov, is newly appointed as General Manager, Viber Central
and Eastern Europe.
"As a young company in a fast-paced industry we are constantly adapting
in response to the growing needs of the business," said Michael
Shmilov, Viber COO. "It's important for us to have a strong senior
management team to support the groundswell we're currently seeing in
these areas. They will be responsible for growth and retention
strategies in their respective regions as part of our overall goal to
build and retain a highly engaged global audience."
Viber is a leading messaging, voice and video service that lets everyone
in the world connect. Freely. Users can send free text messages, fun
stickers, photos, videos and doodles, share locations, make free
HD-quality calls and communicate with Push-To-Talk. With Viber Out,
users can make low-cost calls to any phone number around the world.
Viber is available for iPhone®, iPad®, Android™ phones and tablets,
Windows Phone, BlackBerry®, Blackberry® 10, Windows®, Windows 8®, Mac
and Linux devices over 3G/4G or WiFi connections. With over 573 million
unique users in 193 countries, Viber is constantly innovating by
introducing new platforms and adding fun new features like Public
Chats. Viber is a Rakuten Group company.
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