TORONTO, May 29, 2013 /CNW/ - Following a formal competitive bidding
process, Toronto's Veritas Communications has been renewed as the
public relations agency of record for the Canadian Broadcasting
"We are thrilled that Canada's exceptional public broadcaster is
renewing its partnership with us, which has been so tremendously
successful since we first joined forces three years ago," said Veritas
President Krista Webster.
"It has been our pleasure to work closely with some of Canadian
broadcasting's brightest lights amid the major changes and fresh
challenges at play in the world of media," Webster added.
Veritas will continue to provide the CBC with strategic and creative
counsel on key public relations initiatives, social media and
influencer best practices, and support planning and execution of CBC's
anchor events and public engagement activities. The contract runs
through March 31, 2015.
"Veritas has been an exceptional partner since 2010, and we're all very
pleased to be able to continue working together to further build and
enhance the brand of Canada's modern public broadcaster," said Bridget
Hoffer, Executive Director of Communications, Marketing and Brand for
About Veritas Communications
Veritas Communications is a North American agency that walks the line
between public relations and marketing to inspire positive
word-of-mouth and drive brand preference. The agency specializes in
influencer marketing and reaching brand advocates through digital,
social media, promotional and traditional channels. Veritas belongs to
the MDC Partners Network and is headquartered in Toronto with a
satellite office in New York.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
SOURCE: Veritas Communications Inc.
For further information:
Lisa Brown, Veritas Communications