TORONTO, June 16 /CNW/ - CBC today announced that, following a formal
competitive bidding process, Veritas Communications has been named its
agency of record for publicity and promotion.
"Veritas brings a publicity track record defined by strong creativity
and innovation; a breadth of experience with large organizations and
major campaigns and, through their affiliates, extensive experience
working with and within the broadcasting and Canadian
media/entertainment industry," says Bridget Hoffer, executive director
of communications, brand and promotion. "We look forward to a
productive, creative and innovative partnership in the coming years."
"Veritas is honoured and excited to be working with this iconic Canadian
brand that touches every person in every community across our country,"
says Beverley Hammond, president and CEO of Veritas. "We will bring
creativity, energy and passion to the task of amplifying the success of
CBC's incredible properties and personalities from coast to coast."
Veritas takes over from Media Profile, CBC's publicity and promotions
agency for the past five years. A transition plan is in effect and
stakeholders are in the process of being updated on their new contact
information. Publicity and promotional activities, including those
associated with the FIFA World Cup, will continue as usual, CBC says.
"Media Profile has been a great partner and we would like to thank them
for the hard work, dedication and creativity they have displayed
throughout our journey together," Hoffer says.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in the
regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
SOURCE CBC Communications
For further information: For further information:
Jeff Keay, media relations, 416 205 3987, email@example.com