Vast majority of Canadian parents want access to school information during home search

RE/MAX releases new school mapping tool to support residential buyer search

TORONTO and KELOWNA, BC, May 3, 2017 /CNW/ - As home buyers enter the spring and summer housing markets to buy before the next school year begins, RE/MAX releases new data revealing buying a house within preferred school catchment areas is a critical factor for Canadians, especially for the millennial generation.

A recent RE/MAX survey conducted by Leger found most Canadian parents (84 per cent) want access to information on schools during their new home search. Millennials with children scored the highest in this category with 87 per cent saying they want easily accessible information as part of the property search process.

The Leger survey also found nearly four out of five (79 per cent) millennials with kids suggest proximity to preferred schools is "an important factor" in the home buying decision.

"We know there are many factors that influence the decision to purchase a particular home, from proximity to work, to overall cost, neighbourhood culture and access to green space," said Christopher Alexander, Regional Director, RE/MAX INTEGRA Ontario-Atlantic Canada. "The RE/MAX / Leger study makes it clear that access to quality education is a critical factor in the residential home decision-making process for Canadians, especially for millennials and their growing families."

To help match this interest from home buyers, RE/MAX is the first Canadian real estate brand to introduce an online tool mapping residential properties to school catchment areas across Canada. The easy-to-use search tool allows users to view schools on the map, select a specific school, view properties within that school's catchment area, and match schools to a specific home address. The new feature can be found at remax.ca within the online search and mapping function.

"We're listening to Canadians and we're focused on matching the needs of home buyers with the most effective technologies and information to assist in their search process," said Elton Ash, Regional Executive Vice President, RE/MAX of Western Canada. "We're excited about the RE/MAX school mapping tool because it puts home buyers in the driver's seat whether they are reviewing school options for a particular street address, or looking for available properties in a specific school catchment area."

About the RE/MAX network

RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 110,000 agents provide RE/MAX a global reach of more than 100 countries and territories. RE/MAX is Canada's leading real estate organization with more than 19,000 Sales Associates and over 750 independently-owned and operated offices nationwide. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a subsidiary of RE/MAX Holdings, Inc. (NYSE: RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.ca.

About RE/MAX INTEGRA and RE/MAX INTEGRA, Ontario-Atlantic Canada
RE/MAX INTEGRA, founded in 1980, is a privately held company by Canadian entrepreneurs. With regional headquarters in Toronto, Boston, Minneapolis, Indianapolis, Zug, and Vienna, RE/MAX INTEGRA represents nearly a third of all RE/MAX Sales Associates worldwide. The company was founded on the premise of providing outstanding service and support both at the regional level and to the end consumer. 6 The Ontario-Atlantic Canada region has surpassed 10,000 quality Associates; The US regions — New England and the Midwest (including the following states: Minnesota, Wisconsin and Indiana) – account for more than 6,500 Associates with over 2,600 and 3,800 Associates respectively; and the European region leads with more than 16,000 Associates. For more information about RE/MAX INTEGRA, visit www.remaxintegra.com

About Leger
Leger is the largest Canadian-owned full-service market research firm. A survey of 1570 Canadians was completed online between March 27-30, 2017 using Leger's online panel, LegerWeb. Leger's online panel has more than 475,000 members nationally – with between 10,000 and 20,000 new members added each month, and has a retention rate of 90%. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.

SOURCE RE/MAX

For further information: For more information or to coordinate interviews, please contact: Western Canada: Wade Paterson, O. 250-860-3628; Ontario and Atlantic Canada: Melissa Clemance, O. 905-542-2400; Justin Furman, C. 647-388-4982; E: Justin.furman@fleishman.ca

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