Vancouver 2010 Audience Recap: Day 2

    
           -- 6.6 million watch Jenn Heil win silver for Canada --
             -- Rogers Sportsnet achieves top 3 ratings record --
             -- Women's hockey a hit with 2.5 million viewers --
    

VANCOUVER, Feb. 14 /CNW/ - Freestyle skiing coverage last night in Canada delivered SUPER BOWL like numbers for Canada's Olympic Broadcast Media Consortium. The Ladies Moguls Final averaged 6.6 million viewers as Jenn Heil won Canada's first medal of the Games, peaking at 8 million viewers in the final minute. The event delivered more viewers than SUPER BOWL XLIV on CTV and is one of the most-watched broadcasts on Canadian television this season.

Average audiences from coverage by Canada's Olympic Broadcast Media Consortium for Day 2 of the 2010 Winter Games.

    
    OLYMPIC MORNING: 1.4 million
    OLYMPIC DAYTIME: 4.9 million
    OLYMPIC PRIME TIME: 5.4 million

    Additional Highlights
    ---------------------
    -  27 million Canadians watched some part of Consortium coverage
       yesterday, more than Day 1 and representing 80% of the Canadian
       population
    -  The Normal Hill Individual Final in ski jumping, the first medal event
       of the Games, was watched on average by 5.1 million yesterday morning
    -  OLYMPIC PRIME TIME on CTV alone averaged more than 3 million viewers
    -  The Canada vs. Slovakia (2.5 million) and Switzerland vs. Sweden
       (797,000) Group A games delivered more viewers than HOCKEY NIGHT IN
       CANADA (747,000)
    -  TSN saw 1.65 million watch the Men's 1500m Final in Short Track
    -  Rogers Sportsnet's 1.1 million viewers for the Ladies Moguls Final is
       one of the Top 3 largest audiences of all time for the channel
    -  V delivered 609,000 viewers for the Canada/Slovakia Women's Hockey
       Group A game
    -  The most-watched event of the day on RDS was the Men's 5000m Short
       Track Final with 494,000 viewers
    -  CTVOlympics.ca and RDSOlympiques.ca have had more than 20.6 million
       page views since the start of the Games
    -  Almost 3.5 million videos have been streamed from the sites since the
       start of the Games
    -  On Day 2 of competition, 190,000 hours of video were streamed from
       Consortium websites with more than 500,000 live video views
    -  The Athlete Profile of Canada's first medalist of the 2010 Games, Jenn
       Heil, was the most-viewed of the day
    -  Top 5 Sports on the sites were No. 1 Luge, No. 2 Hockey,
       No. 3 Freestyle Skiing, No. 4 Short Track Speed Skating and
       No. 5 Ski Jumping
    -  The sites have more than doubled the number of Facebook fans at
       facebook.com/CTVOlympics in the first two days of competition
    -  5,000 fans were interacting through the live blog during the Canadian
       Women's Hockey Team 18-0 victory over Sweden
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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VANCOUVER 2010

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